statistics attribution shows inconsistency

[onforuleds]

Dear Community Help,

In the recent past I found that I have an order, Shopify backend shows a organic search source, but GA4 shows a direct source, I would like to know what this is caused by, I have the following questions.

1. Why is there an inconsistency in the order attribution?

2. how can I make them consistent?

Also, when I check Google Search Console, I found that the event was also impression through organic search and generated clicks.

This very much makes me wonder why GA4 is classified as a direct source, is there a problem with my configuration?

Thanks for your help!

[Amo1]

看你的问题描述就是你GA-4的归因设置问题了。应该是你GA-4上设置了首次点击的模型。将它修改为最后点击的模型即可改正。