Hi @Team-Manticore
Great question! Moving away from Meta (Facebook and Instagram) can feel like a challenge, but it actually opens the door to more sustainable, owned-marketing strategies that don’t rely on social media algorithms. Since you already have a newsletter and a blog, you’re on the right track! Here’s how to maximize them—and other strategies to consider.
1. Supercharge Your Newsletter
Your newsletter is a direct line to your audience, so make it as engaging and valuable as possible.
Make It More Than Just Promotions – Share behind-the-scenes content, customer stories, industry insights, or exclusive offers to keep readers engaged.
Optimize for Forwarding & Sharing – Encourage subscribers to share with a "Forward to a friend" CTA and include a referral incentive (like a discount or freebie for referrals).
Use Post-Purchase Surveys to Grow Your List – Ask customers for feedback after a purchase with an optional “Subscribe to our newsletter” checkbox. A small discount for subscribing can work wonders!
A/B Test Subject Lines & Content – Experiment with different tones, formats, and sending times to find what resonates most with your audience.
2. Turn Your Blog into a Traffic & Sales Machine
Your blog is one of the best long-term marketing tools because it builds SEO and brings in organic traffic.
Answer the Questions Your Customers Are Asking – Use tools like Google’s "People Also Ask" section, AnswerThePublic, or Reddit to find common questions in your niche and create blog posts around them.
Repurpose Blog Content – Take key insights from each post and turn them into Tumblr threads, Bluesky posts, email content, or even a downloadable guide.
SEO-Optimize Every Post – Use relevant keywords, internal links to your products, and call-to-actions (CTAs) to drive conversions.
Guest Blog or Partner with Others – Reach new audiences by writing guest posts on relevant blogs or collaborating with other small businesses for cross-promotion.
3. Leverage Alternative Marketing Strategies
Since you’re not using Meta, try these non-social media strategies to increase visibility:
🚀 Affiliate or Referral Programs – Let happy customers and influencers promote your products for a commission or discount. Shopify apps like ReferralCandy or Smile.io make this easy.
🔍 SEO-Optimized Product Descriptions – Make sure your Shopify product pages are SEO-friendly with detailed descriptions, reviews, and keyword-rich content to improve Google search rankings.
🎤 Get Featured in Newsletters & Blogs – Pitch your brand to newsletters, podcasts, and blogs in your niche. Sites like HARO (Help a Reporter Out) can connect you with journalists looking for sources.
🛍 Leverage In-Person & Niche Communities – If your products fit local markets, consider pop-up shops, markets, or partnerships with local businesses to increase exposure.
📩 Email List Growth with Surveys & Quizzes – Use interactive quizzes or surveys on your site (like a "Find Your Perfect Product" quiz) to collect emails and personalize marketing efforts.
Hope this helps!
Amee
Gojiberry Team
