Black Friday is a good time to improve your sales after such a strange year.
Apart from applying special discounts to your products, I would recommend investing in a good SEO strategy, finding out keywords that suit your business in order to attract potential customers to your site. Additionally, developing a SEM strategy that allows you to attract these potential consumers faster may be another useful resource to take into account.
If you are interested in the Google Ads world or want to know more about it, let me kindly suggest you trying our free app Google Ads & Google Shopping. We are Premier Google Partners and we can create your Google Ads campaigns for you.
If you have any questions please feel free to ask me!