How to Use Analytics To Improve Your Black Friday Sales

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Hi all! Many merchants are not referring to their analytics when planning and strategizing their Black Friday sale. I think it's crucial— it can help you understand what's popular and what isn't working on your Shopify store. I wrote this guide to help you make last-minute optimizations for your Shopify store by looking at 8 metrics on your Google Analytics.

Let me know if this helps and what other topics you want to see.