Hi all! Many merchants are not referring to their analytics when planning and strategizing their Black Friday sale. I think it's crucial— it can help you understand what's popular and what isn't working on your Shopify store. I wrote this guide to help you make last-minute optimizations for your Shopify store by looking at 8 metrics on your Google Analytics.
Let me know if this helps and what other topics you want to see.
https://medium.com/coderapper/black-friday-analysis-8-metrics-to-increase-conversions-for-bfcm-2020-...
