Tira here, from Shopify.
I love how you're already thinking of selling for the holidays and for Black Friday and Cyber Monday. It's important to start preparing for these during this time.
It sounds like you want to focus on giving your customers an exciting and memorable experience on your store. I recommend taking a look at our list of apps that have been especially curated to create memorable experiences for your customers, having effective marketing campaigns and meeting your customers when they are online: 24 Shopify Apps to Help You Sell Your Best This Black Friday Cyber Monday.
You can also checkout our BFCM Toolbox which has a section called, "Power up Your Products" (under the Products dropdown) that focuses on gift cards, discounts and BFCM tips from Shopify Experts here: Black Friday Cyber Monday Toolbox. I suggest creating your own discounts by following the steps in our help docs here: Creating Discounts. Discounts allow you to create automatic or manual discount codes, or set sale prices for individual products.
Here's our guide on preparing your store for the holiday season which includes ways you can prep your store, plan, track your sales, execute your plan, and how to adapt & modify your promotions for success. My favourite suggestion is to make sure your ad copy is compelling and strong, and how it's important to write your ads before you start selling.
If you haven't already, you'll also want to start thinking about how you will market to your customers. Who is your ideal customer?
It has a loyalty reward program, Reviews, Email marketing automation, workflow automation, web push notification, announcement bar, affiliate marketing, referral marketing, LiveChat or Chatbot, popup, Reports & Analytics, Product recommendations, personalization. Automate & personalize your store with AiTrillion. You will get everything integrated in a single app & don't have to install multiple apps & bear the hassle of managing multiple dashboards. You can check it out.
Learn Quick BFCM Tips