Marketing AMA with Duane Brown, Direct-to-Consumer Marketing Expert

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Community Manager
Community Manager
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Join marketing expert @DuaneBrown as he hosts an Ask-Me-Anything (AMA) session to answer your marketing related questions.

When: October 21 from 10:00 AM – 11:30 AM and 2:00 PM – 4:00 PM EST

What do I do? From now until the end of the event on October 21, you can ask your questions to @DuaneBrown below. See “How do I participate?” further in this message.

Things you can ask @DuaneBrown about:

  • Conversion Rate Optimization (CRO): Having trouble converting your visitors? Add your question below.
  • Pay-Per-Click (PPC) advertising: Not sure how to get started with advertising or a specific ad channel? Wondering how to optimize a campaign? How much is too much for an ad campaign? Ask away in the comment section below!
  • Social ad platforms: Not sure what platform is best? Have a specific social media ad platform question? Ask your question below.

Sample Questions

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  • I’ve never tried pay-per-click advertising before, where would you recommend I start running ads for my furniture ecommerce business?

  • How do I choose the best keywords for my Google Search Ad Campaigns? What tools do you recommend or use frequently with clients?

  • I get 1,000 visitors a day to my ecommerce homepage with no sales, what are some common problems you see with stores that drive traffic but no sales?

  • How do I load my products into my ad campaigns for Google and Facebook?

About @DuaneBrown

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Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 40 countries around the world.Over the last 5 years Duane has had the opportunity to work with brands including ASOS, Birdies, Walmart, Jack Wills, Rose & Rex and FTD/ProFlowers.


He now lives in Canada helping ecommerce and DTC brands grow through data, CRO and PPC marketing across search & social ad platforms.

About Take Some Risk

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Are you struggling to make PPC marketing work for your ecommerce brand? Take Some Risk helps ecommerce and Direct-To-Consumer (DTC) brands create, manage and scale profitable PPC campaigns across North America, Europe and Australia.


Working with us is like having a Director of Marketing on your team. You’ll get the experience of a senior marketing professional with the skills and knowledge of someone who can get in the trenches with you and win against competitors. Reach out to our team and let us help you scale your brand. This is our moment in ecommerce.

How do I participate?

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  1. Ask a question: click Reply below and add your question providing as much supporting detail as possible. Questions that are not related to Marketing activities such as CRO and PPC will be moved to the most applicable discussion board.

  2. Like someone else’s question to upvote it: If you already see a question posted that you are interested in, click the Like button. The questions with the most likes will be prioritized

  3. Follow up to answers: We might not be able to answer every question but this topic will be left open after the event should you wish to ask any follow up questions, or engage with others.

A note regarding email notifications

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If you participate in this AMA topic you will receive email notifications when other members add their questions, and during the event as @DuaneBrown responds.

If you’d like to turn off email notifications for this topic in particular you can but don’t worry about missing a response directed at you as we will be using the Mentions feature which will result in you receiving a mention notification.

To subscribe so you don’t receive email notifications from this topic, while viewing the AMA click Options followed by Unsubscribe.

If you’d like to manage more subscription options click on your avatar followed by My Settings and finally Subscriptions & Notifications. Within you can customize which notifications you receive currently, and frequency options.

 

TyW | Online Community Manager @ Shopify 
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 - To learn more visit the Shopify Help Center or the Shopify Blog

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Hi there. I run Paisan Clothing Company, an outdoor lifestyle clothing brand that donates half of all its profits to charities across the world.

We have been struggling with our conversion rate (this month its at about 0.13%), despite having between 100-150 unique web visitors a day. 

I would love to hear all suggestions and criticism as to how we can improve this conversion rate! Thanks. 

Our website is paisanclothing.com 

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Tourist
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Hello, I am running my new campaign since 2 days and it's been targetting mexico for some reason with CBO. Now comes the issue : I've got 50 add to carts and 21 checkout initiated during these 2 days (1,5 days) and NO SALES. ??? How is that possible, is there an issue with Stripe and Mexico? I'm using Stripe and Paypal as options. 

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New Member
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I get a lot of traffic but my conversion rate is about 0.8%, My ads get a lot of unique link clicks and I get about a 3-4% Add to cart. The checkout process works fine. Anyone got any ideas? If you want me to show you my store i'll PM you.

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Tourist
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I'm curious about your thoughts on which variable in a digital ad to adjust first.

Whether copy, design, targeting, platform, what do you tend to adjust the most? First?

Thanks! 

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I've had my store launched for a while now but haven't done much in terms of the social media marketing. I'm leaning more towards Instagram marketing, but am very apprehensive about it working so I'm a little scared to take that first leap with it. Can you offer any advice or guidance on a first time social media ad user, mainly with Instagram? 

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New Member
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Similar to my question about social media paid ads, I also would like to look into using Google search ad campaigns and have the same reservations and no idea where to begin. Any tips or direction you have for a first timer with Google ads?

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New Member
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Hi there. I hear so many different things about paid ads. Some people pay £0.08 per click on an ad? Also what does per click mean? How is your money actually spent when using Facebook/Instagram ads? If you pay £10 a day, or £0.08 per click, how long is that one ad gonna last and how much traffic/engagement/conversion is that budget going to get you per day? And do you pay £0.08 per click on top of the £10 a day? And what if I only have £10 a week or £10 a month to be able to spend on adverts?

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Hi Duane! I've got a question about CRO. We do not display the payment methods (cards, etc.) in the footer in our store due to design reasons. Our average CVR is 0.95% and we are in the beauty/skincare niche. We do not display the payment methods anywhere on the store - there are not on the product page, nor in the cart preview. Basically, the customer finds out about the payment methods in the 3rd step of the process - Payment. Should we add the payment methods to the footer? Also potentially somewhere else?

In terms of payment methods, we currently offer Paypal, or Quickpay (Visa, Mastercard or Paysafecard) on our DK and EU stores, while on the US store we offer Paypal or credit card (Visa, Mastercard, AMEX, Discover, JCB, Diners Club, Elo, and Apple Pay). Our CVR in DK/EU is around 0.85%, while in the US is 1.27%. Should we consider adding more payment methods to the EU & DK stores? Shopify keeps suggesting Shop Pay and Google Pay to us - are they worth our attention?

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New Member
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Hello

I'm currently using Facebook Ad campaigns within Facebook Business Manager to promote my Shopify Website on Facebook and Instagram. 

Is Facebook Shops a different Advertising service? How are they different?  How do they reach different markets?

If both are a different service, can I use both or do they conflict with each other?

Would it be business viable to use both?

Any clarity would be greatly apricated.

Thank you

Corrado

 

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