In 2017, Shopify merchants shipped packages worth 12.6 billion miles! That's more than the distance between Earth & Pluto!
Adobe Analytics - A reputed analyzer went wrong in guessing the BFCM sales during that time!
Black Friday & Cyber Monday are 2 major festivals for eCommerce and for Shopify!
I'll refrain from talking much about the scenario here!
To know such crazy facts about BFCM, read our cover story behind Shopify & BFCM!