I am going to put the largest chunk of our marketing spend into Facebook/Instagram ads.
But maybe this isn't the right time, and I should wait till January.
1. We are just launching. Things are not set up perfectly by any standards. We need a larger variety of products. We need more organization. We need to fix many little things. We're not looking our absolute best yet.
2. Ad spend during these months are a lot higher. Maybe it's just not worth the investment.
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No, I don't think you're missing out. Two reasons.
1. If you are a new company and have less than 100 orders, you won't even be able to use lookalike audiences to your advantage yet, so you would basically be spending money just to do research, not to get good conversion rates.
2. Everyone is spending money on ads right now which drives up the demand and therefore the price, meaning you'll be getting even less bang for your buck than you normally would.
You'd basically be out there doing market research (not getting sales) at a time when it is, historically, the most expensive time of year to do so.
Facebook/Instagram ads are going to be a very important marketing channel for me.
I've got the option of hiring an $8,000 FB ads specialist or a $12,000 FB ads specialist.
Do you think it's worth spending an extra $3,000 on the FB ads expert who seems to have a lot of knowledge and experience?
Is that kind of extra spending going to bring me better results?
Personally, I would not hire any ad specialist that charges a flat rate like that.
There are specialists and agencies that will charge a profit-based commission and that is much better.
Basically, they will take 10-20% of the profit made through the Facebook and Instagram ads that they set up for you. Meaning that if you don't make money, they don't make money.
This shows that they really stand behind their work and they will do everything that can to deliver the best results.