So, we are getting some visits to the site, but not really converting to sales. Am currently using FB and Instagram platforms to advertise.
We are open to any suggestions, guidance etc.
Please visit our website www.trendcentral.co.uk
What's the landing page you use for Facebook / Instagram ads?
Are you targeting to UK visitors only or worldwide?
Hyde here from Shopify. Congratulations on starting up your store!
I'd suggest trying to give your store a little more content. Here are resources for considering your customer's journey through your store, from the moment they land to the moment they (hopefully) make a purchase:
- 3 strategies for improving user experience
- eCommerce - UX
- 11 ways to step up your content marketing game
- Marketing to millennials
So you'll want to create original and innovative content to capture your customer. Two ways to do this are:
- Create blogs this is super important and here's why.
- Add a video to your store - people respond to moving images and this is why it's important.
I hope this all helps, let me know if you have any other questions.
All the best, Hyde.