The first time I set up a Shopify store, I remember staring at the blank canvas before me not knowing where to start.
I agonized over picking the perfect theme. I started building my homepage before adding any products. And I spent a lot of time trying to get the wrong things exactly right before I launched.
Looking back, the mistakes I made are not uncommon for first-timers. That’s why I wanted to create the kind of resource I wish I had when I started—a walkthrough of all the decisions that go into setting up a ready-to-launch online store that anyone can follow along with.
The example I’ll be using in this guide is the simple hot sauce store pictured below. I’ll be peeling back the curtain to show you the thinking that went into the product listings, homepage design, copywriting, shipping settings, and the dozens of decisions involved in translating a business idea into an online store.