Many people choose to pause their stores as a way to reduce costs. Pausing your store means disabling checkout. This allows people to maintain their store with a monthly charge of $14.
Today, I made this post to share the things I've learned about pausing store, maybe this can be helpful for those who've been considering this option during COVID.
1. How to pause your store
Go to your Shopify Admin > Settings > General > Plan and permissions > Store Status
2. What happens when you pause your store?
Store visitors can still view your products but won't be able to buy them (checkout)
When checking out, customers will be directed to an error page.
3. What to do while pausing your store?
Leading customers to an error page are the last thing you should do if you have any intention to come back in the future. This ruins your store CX.
So basically, what are the things you can do and should do to maintain the hard-earned relationship with customers?
Hide product price / add to cart button
This is like a temporary workaround while there's yet to be any solution. Without a price or without an add to cart button, customers can not initiate the checkout process.
Ideally, hiding price/add to cart button should be accompanied by a clear message to keep people informed about your store status.
Shopify provides clear tutorials about these tactics:
Tips: For stores with more than 1 buttons (Debut theme is an example), the code for the buttons can usually find next to each other in the product-template.liquid file.
Don't forget to include a message informing people about what's going on and when you comeback.
Enable a password page
A password page, aka a coming soon page, keeps all traffic to your store focus on only 1 page and delivers the message better.
How to view your password page?
A password page is only visible when you enable a password.
To enable password, from your Shopify Admin, go to Online Store > Preference > Password Protection.
To edit the password page, from your Shopify Admin > Online Store > Theme > Customize
What to include in the password page
A password page should tell more than just the "Coming Soon" message. This is especially important when you have a decent number of existing visitors.
Does anyone have any other ideas related to pausing stores? I'd like to hear from others also :)
It depends on how many trial days left you have. In general, pausing stores won't pause your trial.
For example, if you have 10 trial days left, then you pause your store for 7 days, then when you come back, you have 3 trial days left.