Marketing your business, and acquiring customers is the most important part of running your company and will be an ongoing process now and into the future. As business owner of your store, this will be a long term project that lays the groundwork and shapes the trajectory of your business!
As a rule, your best opportunity to establish early success will be determining who will make up your target audience. Your core market will help you choose the most effective marketing strategy and the tone of your communication! The first handful of strategies that you'll publish will likely involve some combination of Paid Social Media Ads, Content Marketing, or Giveaways.
I've cultivated some resources that I believe make a great place to start, and have shared them here below. Please take some time to look them over and let me know some of your thoughts:
Remember that customer acquisition and marketing make up a long term process! Start with some smaller campaigns, learn from those results and iterate onto those into the future! Best of luck and thank you for taking the time to reach out with your question :)
Dan | Shopify Staff @ Shopify
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That's a super broad question, so we wrote an in-depth guide on making money with Shopify in our attempt to answer that. I hope you will find it helpful.