I'm on week 2 of FB ads but haven't made our first sale yet. Week one we got about 1,200 visitors to our site and 5 adds to cart but no sale. We started a retargeting and a lookalike ad 3 days ago and have had about 2,000 visitors total but still no sale.
I'd love any feedback, I feel like I'm missing something but not sure what. Our website is jomocoffee.co
Your site looks impressive to me. I checked out the available on Amazon link. Looks like it is a few dollars cheaper and includes 2 Day Prime delivery with Free returns. Your site says " usually takes between 7 and 14 days to arrive at their destination but can take longer from time to time."
That could be an issue?
I also do not see any reviews on your site. The Amazon page has 158 reviews. Is this selling well for you on Amazon?
Hey Chris, Jennifer,
Congratulations on your store and a great product! I saw your Amazon, you’ve made an impressive french press.
It seems like users are not converting on your website. Your Amazon page is more than enough proof for your product. I feel like you should leverage that to make sales on your website too. I understand you might want to sell more directly from your store - follow all the things that you do on your amazon page to get across your message efficiently.
Get the story in order, use social proof (which you have plenty of!) from Amazon, and make some minor copy/image changes - and I think you’ll be good to go.
I hope this advice helps. Let me know how it goes!