Hi everybody, i'm the owner of www.zaswim.com
We sell swimsuits and bikinis at affordable prices. I have been running my shop for about 5 months. We have made about 1000$ in sales. I have never invest in paid advertisement, we are only promoting trough instagram posts and influencers.
In the last weeks, I have tryed to get a better conversion rate. I installed these apps :
-Trust Hero by Booster Apps
-Social Proof & Urgency by Banana Stand
I was wondering if someone could give me advise or help me having a better conversion rate. Only this week I had 47 Abandonned carts (1,597$ in sale value).
Do you have advise ? Something wrong with my website ? Apps ?
Thanks a lot for your time.
There could be LOTS of reasons for this.
First of all, how many of those abandoned carts, go on to be abandoned checkouts? Abandoned carts are just people clicking on "add to cart" that have no intent to purchase. Since it's VERY VERY easy to cjust click ATC, you shouldn't really consider them lost customers, maybe a customer just clicked it to bookmark a product, for example. An abandoned checkout, however, it more interesting because people will have left their contact details and submitted this information on their first page of checkout. You can see how many people are abandoned checkouts by clicking on the "Abandoned Checkouts" tab in your shopify admin, under the "Orders" button.
After you've figured out how many are real Abandoned Checkouts (again, because these are people who are interested enough in your products that they took to the time to fill out their personal details on your page), you should contact them. Don't send them an auto-email. Send them a personalized email, if they left their phone number, maybe you want to even Whatsapp, or SMS them, and just ask for feedback. The only way to figure out truly why they abandoned checkout, is to just ask them. Otherwise you're only making theories for yourself and aren't getting any real helpful answers.
BTW, to learn more about abandoned carts and checkouts, this is a good post https://www.connectwithscout.com/supplement-cart-recovery-emails/
I hope this helps,
I definitely agree with the other comments here about abandoned cart recovery! We use carts guru but there are plenty of low cost recovery apps out there. Also check out social referrals which are an easy way to get higher quality referral traffic for offering a small discount to customers - we use coopt for that: https://apps.shopify.com/coopt
Try to contact with the abandoned cart customers offering them a discount, this way you can make them come back to finish the purchase.
There are some good abandoned carts apps for you to use, such as "Abandoned cart Reminder" and "Beautiful Abandoned Cart Emails"
Hope it helps you!
Professional Adwords Campaigns: https://apps.shopify.com/cleverppc
Start to retain your existing customers: it would be less expensive. Use Facebook retargeting and rich media options to stand out the feed.
You should test different things: creatives, messaging, audience, rich media options.
I'd advise you to learn more about ecommerce marketing.
Btw, here is a useful free online conference called Virtual Ecommerce Marketing Summit, you could reserve your free access here: https://get.promorepublic.com/ecommerce-summit-2018/
The speakers are 5 experts from Shopify, WordPress, WooCommerce, NinjaOutreach and PromoRepublic, so there would be a lot of things to learn.
Hope it helps :)
Regarding your problem with converting visitors on your website to actual sales:
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Hey noofit, The best way to get more sales in advertising your products.If you advertise your product with the best way then you will get best sales.On the best way is Google AdWords Campaign.You can try this to get more traffic and more sales.