Hi, I've had approx. 100 visitors to my website daily ( Via Facebook ads mostly) but no sales...Why???
Love Shopify and I feel that I have a strong website, good product line, shipping, payment methods, secure site, and prices are transparent and easy to find but 0 sales. Does anyone have an idea why??
Thank you in advance for any and all advice, ideas or thoughts!
If you got 100 visitors and 0 sales then either you made a mistake in targeting the audience while setting up the campaign.
On the website, change the font color of the texts which are on the image as some of them are not visible. So make sure visitors can easily read the message you want to pass.
check the image & text after the TESTIMONIALS.
You can refer my site (https://online-paystub.com/) get the idea from our banner. Image & Text both are proper.
hope this helps.
Nick here from Shopify.
First of all, great work on the site so far, it looks very professional and the photography is very good. John is correct regarding hitting the correct audience for your Facebook ads. There is a great technique for this which I would recommend you looking into. It's called the 3x3x3 method and it starts out by creating 3 different ads for 3 different audiences with 3 different sets of copy/ images with a small but similar budget for each. After some time, you'll see some of the ads performing better than others and you can begin to drop off the ads which aren't working as well and increase the budget on the ones which are to reach your key audiences. There are some good tutorials and blog posts for this online one of which you can find here.
Something else I noticed was the favicon for your store was the Shopify logo. Having your own favicon, preferably your logo is very good to identify your store and show it is legitimate to visitors. Shopify has a great help guide for how to add a favicon to your store which you can see here.
Don't hesitate to ask should you have any other questions about anything.
All the best, Nick
HI Nick! Thank you for your help. I did add the favicon, I'd overlooked it. I have been reading on the A/B testing and it does sound promising. Hopefully, this will send sales!
10 Tips to Increase your sales with facebook
or visit http://www.peritusinfotech.com/ for more