100 visitors to my website daily (Facebook ads mostly) but no sales...Why???

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Tourist
19 0 1

Hi, I've had approx. 100 visitors to my website daily ( Via Facebook ads mostly) but no sales...Why???

Love Shopify and I feel that I have a strong website, good product line, shipping, payment methods, secure site, and prices are transparent and easy to find but 0 sales. Does anyone have an idea why??

Thank you in advance for any and all advice, ideas or thoughts!

Jennifer

https://endlesshairextensions.com

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If you got 100 visitors and 0 sales then either you made a mistake in targeting the audience while setting up the campaign. 

On the website, change the font color of the texts which are on the image as some of them are not visible. So make sure visitors can easily read the message you want to pass.

check the image & text after the TESTIMONIALS. 

You can refer my site (https://online-paystub.com/) get the idea from our banner. Image & Text both are proper.

 

hope this helps.

Pay stubs Online| Create a Pay Stub | Free Printable Pay Stubs Online @ online-paystubs
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Tourist
19 0 1

Thank you for those ideas. I'm definitely going to take a look at the fonts, I think you're right.

I believe that I did target the right audience for my products?  Women 20 years to 55 years in the US.

?? Thoughts?

I like your site, BTW

 

Jennifer

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Tourist
19 0 1

Hi again, I've changed the font and rethought about my audience. 

Does anyone have other ideas? Still no sales...

Jennifer

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Community Moderator
Community Moderator
3392 252 610

Hi Jennifer, 

Nick here from Shopify. 

First of all, great work on the site so far, it looks very professional and the photography is very good. John is correct regarding hitting the correct audience for your Facebook ads. There is a great technique for this which I would recommend you looking into. It's called the 3x3x3 method and it starts out by creating 3 different ads for 3 different audiences with 3 different sets of copy/ images with a small but similar budget for each. After some time, you'll see some of the ads performing better than others and you can begin to drop off the ads which aren't working as well and increase the budget on the ones which are to reach your key audiences. There are some good tutorials and blog posts for this online one of which you can find here

Something else I noticed was the favicon for your store was the Shopify logo. Having your own favicon, preferably your logo is very good to identify your store and show it is legitimate to visitors. Shopify has a great help guide for how to add a favicon to your store which you can see here

Don't hesitate to ask should you have any other questions about anything. 

All the best, Nick

Nick | Community Moderator @ Shopify
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Tourist
19 0 1

HI Nick! Thank you for your help. I did add the favicon, I'd overlooked it. I have been reading on the A/B testing and it does sound promising. Hopefully, this will send sales!

 

Jennifer

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Hey Jennifer!

Which image you are using for the campaign?

If possible share the image and screenshot of the campaign preview. just to check if you are missing anything there!

Pay stubs Online| Create a Pay Stub | Free Printable Pay Stubs Online @ online-paystubs
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New Member
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HI, 

10 Tips to Increase your sales with facebook

  1. Email existing prospects to let them know you have a Facebook page  and ask for them to drop in and like your page and provide a link to reduce the friction of making that effort. In other words don’t make them ‘think”. Make it easy.
  2. Invite friends to seed you page if you don’t have any likes yet.
  3. Embed a “Facebook social plugin” on your blog in the right side banner preferably up near the top that provides the functionality for readers to ‘like’ your page even when they are not on Facebook
  4. Create a landing page as your welcome page encouraging ‘likes’ that is highly visible and obvious
  5. Create a Facebook reveal page to provide that provides access to exclusive content but only when you ‘like’ the page. This exclusivity can make them feel like they are part of the ‘club’ at a very simple level.
  6. Offer them a free gift or PDF in the email to” like” your page
  7. Link to your Facebook page in your email newsletter banner. This could be at the top of the page the right hand side banner as well as at the bottom of the newsletter. Digtal design dictates that providing several options is much more effective than just one.
  8. Join Facebook groups in your categories of interest – and post a blog post that will drive traffic to your Fan page and connect with you on Facebook
  9. Capture emails for your email marketing database on your Facebook page. You need to keep in mind that email maybe old fashioned but it works and it works big time and I don’t see that changing anytime soon. So make it easy for people to subscribe by email to receiving news, updates and your blog posts when they are on Facebook via email.
  10. Provide a link in Facebook to prospects to subscribe to your Blog via RSS 

or visit http://www.peritusinfotech.com/ for more   

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Tourist
19 0 1

Hi, great idea!

Here is a snapshot of a preview of an ad showing the text choices and image choice.

Jennifer

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New Member
5 0 0

Have you checked that all your links are working?  Follow the buying process and see if everything is in order

Debbie

callseoexperts@gmail.com

 

 

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