If you decide to add text to the image remember that Facebook does not allow more then 20% of text per ad image - you can check it via their tool @ https://www.facebook.com/ads/tools/text_overlay
Getting traffic can be cheap, but that is not the same as getting sales - you have to check how do your visitors behave - there are a lot of signals you can check between a click on your add and a sale - like to amount of time they spent, are they returning, add-to-carts
My company made a traffic quality meter called Zombie Meter - maybe it could be helpful - https://apps.shopify.com/zombiemeter-app
Hi Jennifer! The website looks great, I think someone already pointed out that the font on some of the photographs is a bit hard to read:
Have you considered that it might be a pricing issue? As in the products being offered might be out of the price range of your target audience? You could try some experimentation using a limited time sales offer or promotion to see if a lower price generates more sales. This would allow you to isolate the problem: If you get a bump in sales during your lower price promotion, its a pricing issue. If you do not get a sales bump during your promotional period, then its some other structural issue with the business or website itself.
Agree with Paul! Facebook doesn't allow images with too much text and we can check if our image will match the criteria by the link shared by Paul.
Add some text but don't do it too much. else ads will reach to fewer people.
Hi, Id'e recommend that you shorten some of the texts and make it a bit larger, it's a bit hard to read it now,
In addition, you FB campaign has to be waaaay more professional than just selecting age gender and location, to compete with other sellers,
Try using Dynamic Ads strategies, and starting to look at conversions of people adding to cart and purchasing, so your systems can learn what you consider good results and improve, We've launched an amazing automatic FB Ads App on Shopify Apps that does all that and much more, you're most welcome to try, Good Luck! : https://apps.shopify.com/my-smart-ads