Over the course of the last decade Mark Zuckerberg and the Facebook team have built the most powerful advertising platform in the world. The ability to target incredibly specific groups of people is one of the primary reasons why this platform is so powerful. Amazingly, most advertisers have barely scratched the surface when it comes to setting up the targeting for their ads. Facebook has collected an absolutely massive amount of consumer data, which you can tap into when creating your ads. This data goes far beyond age, gender, location, language and broad interests. Facebook provides advertisers with over 1,300 unique pieces of consumer data that can be used for targeting.
We put together an awesome excel doc that lists all 1,300+ data points. The sheer diversity and volume of these options can be a little overwhelming so we decided to highlight 20 of our favorite targeting options.
This list is just a small sample of all the targeting options Facebook provides advertisers. If you would like to view all 1,300+ options click here. Now stop reading this and start using this information to take your ad targeting to the next level!