I really need your help to solve this issue, I am a 16 year old entrepreneur and I don't know a ton about marketing, I think that I am doing okay but it just doesn't show!
I launched my website in early december on another host, after not recieving any sales from that around 25 days ago I moved my entire site to Shopify. I have been running Facebook ads, Google Ads, Instagram promotions, and yet nothing seems to work! Everything on my site is functional.
Please let me know if you have any ideas, I am open to anything! Thanks in advance!
Attached below is my Dashboard view of the past week.
Looked at your site and just a couple notes. Solid product but I feel like your site needs more content hopefully some organic traffic lowers your CPA, mabye have a post about how they are made and highlighting the quality? I dont know why I would buy yours over any others, show people that yours deserve thier money because they blow the competition out of the water.
Your copy is a little thin, upgrade your product info pages highlight the benifits over a crappy 5 dollar pair.
Cart abandonment emails, more prominent email capture for email marketing could be huge.
Also who would buy this? Who is your ideal client? and also I don't know where you live but up here in the great white north I am not in anyway thinking that much about sunglasses. Not exactly the right time of year.
Hope that helps, and let me know more about your business, your marketing, and what your think about how you could make your business better.
When I was 16 I certainly wasn't running a business. Good for you!
One comment I have is the shipping. Yes you offer free shipping for orders above $40. Free shipping is a very powerful tool. But all the products on your homepage are $39.95 or $24.95 which don't qualify for free shipping. When I checked out with a pair of glasses for $39.95, I was hit with a $15 shipping fee. I feel psychologically its better to charge a few dollars more on the glasses and give free shipping. It's like i'm getting a deal (not having to pay for shipping). This could be why people are putting items in their shopping carts, but then leaving.
Get those people back with remarketing on Adwords and Facebook. You can send those visitors ads with the products they abandoned in the shopping carts. The ad could even include a small discount.
I dont know about you, but if I put something in a shopping cart, it means I like the product. Maybe I abandoned the shopping cart for various reasons. If I see an ad for that product a few days later with a coupon code, I'm going back and buying.
First off, kudos for starting so young. You've clearly got the drive and ambition it takes to make it - just remember it takes passion, drive, dedication and years of hard work to create an overnight success.
Few things which I'd recommend as constructive criticism.