I recently started a website and I'm currently using a couple ad companies to drive traffic to it. But I've ran into something that looks suspicious. I'm getting over 300+ visitors a day but I only have 100 unique visitors that only came from google adwords. What's going on? Does anyone have any advice on how to find out where the rest of these views are coming from and if they're actually genuine visitors or not? https://raidertechnologies.com/
I can help you here, do you want to drop me an email at firstname.lastname@example.org .
Visits are normally higher than unique visitors, but not by that much. It means people are vcoming back several times.
Check your returning visitor data.
I'd be suspicious if a high proportion of your AdWords traffic is returning visitors.
I'd have a talk with your ad companies and ask them what they are doing. What was the objectives you gave them, and how are you monitoring success?
That is suspicious, the shops normally does not get that much returning visitors, or maybe you are using remarketing in your Adwords campaigns, that could explain a bit why are you getting that much returning visitors.
Free Professional Adwords campaigns: https://apps.shopify.com/cleverppc
I would also vouch for a remarketing campaign here, but definitely check in with your SEO provider to see exactly what methods they are using.
We can take a look at other aspects of your site to see how it is performing, just send us an email email@example.com