The shopping peak of the year is coming close. This year, U.S e-commerce holiday season sales is expected to reach nearly 80 billion USD, 14.3% incredibly higher than 2014. The days from Black Friday through Christmas pull in 50-100% more revenue compared to shopping days throughout the rest of the year.
The numbers say all it all, you don’t wanna miss this big chance to boost sales, do you? Here are 5 must-do tips to help you get started for this holiday season.
1. Prepare and start selling holiday deals at least 2 weeks ahead
It has become common that people are buying sooner and sooner to prepare gifts in advance. In order to catch the early sales, online retailers need to prepare for the holiday sales as soon as possible. Get your inventory bulked up, promotions ready, store decoration finished and everything else done and up at least 2 weeks before the holiday, the goal is to become your customers top-of-mind choice when they think about where to shop/search for the holidays.
2. Decorate your store with holiday look and feel
Shoppers are most willing to pay real money when they are in the mood, so decorate and change the look and feel of your store. Designing images for different holiday events on your homepage, installing themed add-ons, sending HTML emails are all easy and cost-saving ideas to prepare some joyful colors to impress your visitors. Warmly welcome your customers with various holiday theme coupon box:
Or be generous and give them some reward for shopping their holiday gifts with you this year!
3. Run flash and urgent discount promotions
Holiday season is the best occasion to run promotional deals and get the highest conversion rate. It is suggested that you combine products into bundles by using up-sell and cross-sell tactics, with big discount offers to sell in bulk on these days. The close it gets to the holiday, the more urgent your deals need to be since people will finish their preparatory shopping when the holiday ends. Running daily flash deals with urging messages such as ONLY TODAY, DISCOUNT VALID UNTIL MIDNIGHT, DEALS ARE GONE IN 1 HOUR….definitely works on special sales event.
4. Free shipping – it really matters on holidays!
Last holiday season, it was reported that shipping was the #1 reason for shopping cart abandonment. It would cost you a little bit, but free shipping is a must policy on holiday season if you want to win sales over competitors. One tips to minimize this cost is to set total bill conditions for applicable free-shipping. Nearly 60% of shoppers are willing to add more products to their cart to qualify for free shipping, so this strategy will also increase your average cart value, boosting revenue up while lowering delivery cost.
5. Invest in sharable content on social media
Social media are good channels to engage and impress customers, especially on peak sales seasons. Here are a few tactics that you can try:
Sales does not come in just because it’s the season and people are supposed to shop like crazy. Online shoppers are smart and careful, especially when they can do all the search and comparison transparently online. You need to get your sleeves up and start preparing for the big days right away. Before implementing the 6 tips above, learn your customer’s needs for this holiday and then fill up your stock. No matter what promotions or advertisements you run, you can only win the game if you start from your customers.