Let us see the top 6 ways to market your eCommerce website effectively. These are the essential strategies that will help you boost your online sales and increase your business productivity across the globe.
Before you proceed with the marketing activity, you should know certain Marketing fundamentals and strategies involved in eCommerce website
5 Fundamental of Marketing:
An eCommerce website is one online platform, where you have full control of your Brand image and product quality. YelloStack – The professional Online Marketing Company in Dubai, are experts in converting your eCommerce website visitors into buyers.
6 Ways to Market your eCommerce Website: 1) Search Engine Friendly eCommerce Website:
The keyword search begins when the user decides to purchase a product online. Your eCommerce website is more likely to appear in the search results on yahoo, google, bing and other search engines relevant to the keywords in your website.
Submitting your eCommerce Website Keywords in Google, Yahoo & Bing webmaster tools will help the users to land on your eCommerce website. The search engine will crawl your SEO Website with bots in around 20 days and get your site ranked on top of SERP.
2) Article Marketing:
Start an article and host it on your eCommerce website. Articles related to the products you sell will help buyers to understand the quality & performance of your product much better. Even periodic blogging on pre-sales product demonstration and service review post-sales bogs will let the customers know about your product performance, values and its benefits.
These articles and blogs will build good trust with your products among your buyers. This will again help your eCommerce website a top pick on Searches engines.
People love to share your article with their friends if you provide with Valuable content. This will drive in potential buyers who reads your article and become your customers.
Creating backlinks, that is by linking your articles with the High Domain Authority website will help you rank better on SERP.
3) Build your own Data Base:
Build your own database of existing clients and your future potential clients will improve your monthly sales volume. Use popular Google Marketing Tools such as Analytics 360, Search Ads 360, Display and Video 360, Tag manager 360, etc. These are the paid marketing tools that result in smarter client analysis by capturing clients data such as Gender, Age, Intrest, Occupation, Previous volume etc for future remarketing activities.
TIPS: Give some 10% discount to the People who are not frequently turning up to your eCommerce website.
You can also send them a personal email or SMS or Whatsapp text messages offering them Discount coupons on the products of interest. Announce Offers Like:
This will make sure the customer returns back again and again to your online portal.
Maintain the email list of all customers in the Database. If you have money to spend, you can do advertise online targeting to your existing client database and their friends too.
Note: It is recommended not to divert your customers directly by clicking your advertisement on Social media portal or Google to your eCommerce website. Instead, you can try to divert the clients to a custom-designed unique landing page explaining the list of services with a Signup Form to obtain the user personal information for further perusal.
How to get Personal Information about your Customer:
An optimized landing page that gives away something of value to the customers. The overwhelmed customers will voluntarily Sign up with the user information like phone numbers/ email address etc which helps you to create the perfect database. The best way to retarget the audience is through the paid advertisements.
5) Be active on Social Media:
Be active on Social Media. Engage your followers on social media. Publish a lot of daily activity on social media in the form of Image/infographics/Video/Article in LinkedIn, Twitter, Instagram, Facebook, Tik Tok etc.
See what’s trending on social media and get your products or service postings related to it. Regular posting in your Social media Page makes people curious to see your recent post and get engaged.
The social media interaction will indirectly increase the traffic to your eCommerce website. If you publish a lot of useful content, like the cool article in linkedIn, video publishing in Youtube or Creative posts on Facebook, Instagram, etc will help you in increased conversion and sales on eCom Portal.
6) Reward Buyers:
Small or Bit – Reward the buyers who actually make a purchase on your eCommerce web portal. Focus on increasing the purchase experience on your website. This will also bring in a lot of referral customers, leading to more business. Giving the buyers a referral discount or discount on next purchase will keep your customers glued to your eCommerce website. You can also check out our E-commerce app development company in Saudi Arabia to kick back your personalised eCommerce Website Sales.
YelloStack’s eCommerce Website Marketing Solutions:
The best way to reach and retain your clients is to communicate with them at regular intervals and keep them engaged.
We hope, the blog – 6 ways to Market your eCommerce website gave you a better understanding of how to market your ecommerce business online.
If you have any additional questions or comments, please leave your queries in the comment section. YelloStack – The leading eCommerce app development company in Bahrain, will help you market your eCommerce Website effectively to the potential online customers and increase your sales performance.
How Coronavirus drives eCommerce Business:
The impact of coronavirus has a positive impact and drives eCommerce Business to a great extent. Digital Marketing and Online Retailing are catching up to handle economic stagnation and product shortage caused due to an epidemic outbreak.
As the cases of coronavirus spread, the commercial establishment is experiencing store closure due to the consumer shortage.
Surprisingly, at the same time, some companies have positioned themself well and benefited by effectively shifting themself based on consumer behavior. Corona Drives eCommerce Business in 2020.
China Case Study:
When the Outbreak happened in China, it advertently created a boon for eCommerce as shoppers stuck at home purchased their goods online.
Sales on many popular eCommerce Portal has jumped multifold to almost 225% during the first two weeks of Feb’20.
Spike in Online Sales:
The sudden epidemic virus outbreak has greatly triggered an unexpected spike in eCommerce sales, across the globe. Items like sanitary, disinfectant, and immune-boosting products have rocked the online sales up to 643% in just 1 month. In fact, shoppers stopped stepping out, concerning their family safe. The viral outbreak and have made them take a safe route, the eCommerce route!.
An epidemic to Opportunity:
We at Yellostack has predicted that soon people would get used up to the eCommerce shopping experience and prefer to shop their essential and non-essential products like provisions, toys, personal care, household cleaning materials, and goods will also follow the e-way.
Corona Drives eCommerce Business, in fact, Luxury brands like Mercedez Benz are setting up the trend by running a Social Media Campaign to let people see their latest GLB SUV launch and Buy their cars online and get them delivered to their homes.
How Epidemic Impacted Retail industry in the past:
In the year 2003 SARS virus has forced the many retail and small scale business to close. During this time many stores decided to sell their goods through online platforms and have become established and reputed business owners now.
In fact, the moviegoers have come down to a great extent and people started to stream their favorite programs at their convenient time at the home.
Step-In to Step-Up:
Many retailers are concerned about the dramatic decrease in physical footfalls due to Social Distancing. This should be an apt time to step into the eCommerce business.
Countries like India, Vietnam, Russia have seen their 57%, 55%, and 27% of populations turning often to eCommerce portals then visiting a physical store.
During Corona outbreak Shutdown, US Grocery Apps has experienced a whooping number of daily mobile app downloads!
Trade with the Trend:
The trend has changed, along with the change in consumer behavior. With the recent increase in App demand, Yellostack – The Leading Mobile App Development Company in Al Khobar, Saudi Arabia has come with critical and dynamic eCommerce Website Development services for the B2B companies across the globe to move forward.
Some times, your Business needs a shot too. YelloStack can restart your business by setting up an excellent eCommerce Business Model Website and Digital Marketing Services in Saudi Arabia to bring in increased customer engagement and sales.
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