It might be that you're not advertising enough or not doing that correctly. I think generating relevant traffic is the number ONE problem of every new Ecommerce store. It's quite a complex mission to create good advertising campaigns on Google and Facebook, if you're not familiar enough with the options available or the relevant audinece for your store.
You might want to try AdScale to help you with your advertising campaigns. It's a Shopify app that automatically creates and manage advertising campaigns for your store, using advanced AI technology.
What's unique about this app is that it use insights from milions of active campaigns in order to create a very accurate audience targeting that is tailored to your store and products.
You can learn more about it in this link: ecom.adscale.com
Hope it helps!
Hey @frizurd ,
I'm new to Shopify community and I came across your post. Surely by now you must have got a lot of great answers, and hope your issue with less sales has been resolved. Your website looks pretty cool as of now, and neat as well.
I would like to share a couple of tips which can help you further boost sales, hope it'll be helpful to you.
1. Revamp the "About Us" Page. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand , making a strong impression on curious customers. Make it interesting, adding a few pictures of your team and early days of your clothing brand.
2. I see you have a good number of followers in your social account. Aim for 100k in instagram. Get your blog running by getting out articles and having fresh content once in two weeks - this will allow you to boost traffic, help in starting conversations and build more credibility.
3. Add Wishlist to your website. They are a great way to alert customers about a sale, drive traffic to your site. Also you can do more target oriented email campaigns. Also Add to Cart and Checkout Page needs to have a bit more planning - like giving users a visual checkout process, and option to continue shopping from the checkout page. Give this a read, you'll find more tip : https://neilpatel.com/blog/40-checkout-page-strategies/
4. Given your anime/game related website, why also not have really cool product stickers/badges? According to different sources, more graphic and personalised product stickers/labels can boost your sales by upto 20%. You can even use badges to tap into powerful psychological triggers such as scarcity, social proof, and urgency to boost sales. Examples like Low on Stock, Best Seller, Summer Sale etc. If you'd like custom badges to suit your website, check out this app, we create custom stickers as per your request.
Hope this helps.
If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.
You should Build confidence by using social proof, it comes in many forms. They can be reviews, trust badges, customer testimonials, videos, ratings, etc. Customers are more likely to trust you when you have social proofs that establish you’re a reputable brand other people are already buying from.
------> Reviews: Get more reviews in your products, this is for shoppers to gain some confidence in buying from your store. To know more about how to ask for reviews politely, you can read it here.
------>Add Trust Badges and trust seals: One of the easiest things you can do to make your e-commerce site more trustworthy is to add trust badges, this will make them feel more comfortable making a purchase. You can read about it here