Hi Vikki,
Running a campaign for increase in page likes might not be the best way to go right now. You will definitely increase your page likes. But the problem is with the reach of Facebook posts. I know that in 2016, this was about 2%. So if 100 people like your page, Facebook will show your posts to only 2 people. So increasing your page likes wouldnāt help much because eventually not all of them will get to see your Facebook posts.
I think it would be better if you boost one of your well performing posts. This will get you engagement. And if your posts consistently perform well, Facebook tends to increase the reach of your subsequent posts.
You mentioned that youāre running Ads with āTrafficā as an objective. Thatās good! These ads might not result in sales directly, but they do give an insight in a buyerās journey when she visits your website.
I feel that currently your buyersā journey is breaking somewhere. The numbers suggest so. You have click throughs, a high bounce rate and no conversions. One possible reason could be that visitors arenāt finding what they had hoped for. You have a lot of categories of products. In such cases, itās very important to guide a customer to the proper section from the ad.
If youāre advertising āThe best Draw String Bagā and then take the visitor to the your home page, youāll lose the customer.
Other than this, you should also try running a lead generation campaign and collect the leads from there. Later, you can email them with various discount codes and convert them into qualified leads. Once you have enough qualified leads you can then run a conversion retargeting campaign.
I noticed one more thing - some of your products are actually very expensive. And I donāt see any differentiator. So, as a buyer I donāt understand why I should be paying that much money for these products.If there is something special, maybe the way your products are made, quality,durability, anything,you should mention it. Give your buyers a reason to spend that much money.
Since youāre running ads and youāve placed a pixel on your website, I think itās worth mentioning that eventually youāll have to keep your focus on organic traffic as well. This will help grow your audience list for retargeting ads.
Although I mentioned that Facebook is cutting reach of posts, you canāt ignore social media. It is still the highest source of referral traffic.You just have to pick the right channel. Iād suggest that you start focussing on Instagram also. On Instagram content and hashtags are the way to go.
Here are some tips for content - 47 content ideas
For your hashtags, give OrangeTwigās hashtag research tool a try. Youāll get a list of relevant as well as related hashtags for your niche. Learn more about the tool here.
With OrangeTwig, youāll also be able to make all your posts on Instagram clickable. In Instagram, only one link (in the bio) is clickable. For instance, youāve placed your shop url. The only problem with having a generic link is that your customers need to go your shop and find the product that they liked. There is no immediate gratification. This leads to lost sales. With clickable link in your bio, you can take your customers to specific products. Immediate gratification will lead to better conversions. And even if a buyer doesnāt buy, you can then retarget these people with Facebook Ads later. Learn more about clickable post here.
Oh and one more thing thatās crucial for building following is actual interaction. With OrangeTwig, you can comment on relevant Instagram posts as well, but in an extremely efficient manner. Learn more about it here:
I hope you find some of this helpful.
Karan
Karan Jassar
Founder, https://Socioh.com
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