I want to run dynamic ads that will select the right product for Male or Female. I believe FB states to do that we need to have Gender data for all products. I'm not sure how I can input that data. Does anyone know how we can add that data from Shopify side? I use Flexify to port all my products over to FB catalog, but I also don't see an option for Gender. Thanks in advanced!
When I've looked at syncing between Flexify and FB, I get mismatching counts of products. For example, handle = mens I see 39 in flexify (all the products are enabled for FB as a channel), but only 33 items are sycing into the FB product group. Also the product groups are being filtered using something called retailer ID, which I cannot see in the RSS feed.
Any ideas on what worked for you let me know.
I'm looking at doing this using a CSV overwrite: https://help.shopify.com/en/manual/products/import-export/using-csv#get-a-sample-csv-file. You can download a example CSV from here with gender column
I just need flexify to confirm if overwriting Google Shopping / Gender will populate the gender field in Facebook