I just started on the shopify free trial and am confused regarding facebook pixel. My question is do I need to create a different facebook account for each ecommerce store that I have to track ad campaigns using facebook pixel or do I just need to create one 1 facebook account and manage multiple ads for multiple sites under this one facebook account Thanks in advance!
Savannah here from Shopify. :)
You should definitely create a separate pixel for each shop in order to keep data accurate and separate. Facebook has a bit more information about how to create second pixel here. Take a look, and let me know if you have any further questions!
Savannah | Social Care