Adding Facebook Pixel

[Dan28]

I just started on the shopify free trial and am confused regarding facebook pixel. My question is do I need to create a different facebook account for each ecommerce store that I have to track ad campaigns using facebook pixel or do I just need to create one 1 facebook account and manage multiple ads for multiple sites under this one facebook account Thanks in advance!

[Savannah_F]

Hey, Dan!

Savannah here from Shopify. :) 

You should definitely create a separate pixel for each shop in order to keep data accurate and separate. Facebook has a bit more information about how to create second pixel here. Take a look, and let me know if you have any further questions!

Savannah | Social Care
support@shopify.com

[Dan28]

Hi Savannah,

That cleared up my initial confusion. I'll be sure to ask if I have any further questions regarding the info on adding a second pixel.

Thanks,

Dan