Adding Keywords and Meta Tags

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New Member
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Hi, I am new, and I just switched my store from Zen Cart to Shopify. I had a fairly high page ranking on Google with Zen Cart, and I am afraid to loose my rankings... so I needed to know where on Shopify I can make sure all my keywords, meta tags, site title and all that are correct and relevant for google and other search engines.. where can I do this???? Thanks :)
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Tourist
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Hi

You can mod your templates and add meta data – try theme.liquid

In Admin, click on “preferences” to change site title

You can change products so they have SEO friendly URLS - edit product and click on the handle link (next to the product title field)

You also probably want to setup your www.dragonfliesandladybugs.com/ domain rather than use your myshopify.com domain – this may help http://wiki.shopify.com/Help:Preferences#DNS_.26_Domains

http://shop.ladybugspicnic.net
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New Member
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Hi
Thanks… yeah I know I have just went live so my domain should start reading with shopify in the title… but I will go into the admin and mod my template….

Thanks
Robyn

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Tourist
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How does meta data works? Do you insert keywords (tags?) Where exactly in theme.liquid do you insert your keywords?
Thank you!

Fanny http://www.bebecannelle.com
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Tourist
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FannyA -

Add the meta data tags in the head of theme.liquid (somewhere between the <head></head> tags at the top of the page)



<head>

<meta name="keywords" content="keyword1 keyword2 keyword3 etc" />
<meta name="description" content="enter a short description of your site here" />

</head>

Search engine spiders pick up meta data when indexing your site – if you include keywords in your meta data it helps improve your position in search results. Its not the only thing you need to do though – keyword density in page copy, in page titles, alt tags and backlinks are also important…

http://shop.ladybugspicnic.net
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Tourist
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LadyBug you helped me a lot here as well, thank you.
I learned something new today: the alt tags. Will do more now that I know what they mean. (I was totally new in html when I began my site 2 months ago but I’m able to write simple code now thanks to this forum).
Thank you again

Fanny http://www.bebecannelle.com
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New Member
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Hey Ladybug…where do I enter my keywords and description after I modify the theme? Also, where can I change the page title if I want it different than the product name/default?

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Tourist
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Example above just hard codes the keywords in theme.liquid
But you can add them programatically by using {{ page_title }}. That way you can give your products descriptive titles containing your keywords and they will also appear in your metadata…



<meta name="description" content= "{{ page_title }}" />

I guess you can expand on this by using blog entries to store your descriptions, keywords etc. Like this

http://shop.ladybugspicnic.net
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Tourist
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Meta description is useless if it’s not unique per page. Let Google create its own snippet.
Meta description is only good to increase the click-thought rate of your organic listing and it only works when you have one specific per each page.
Identical meta descriptions across the site might have only detrimental effect.
Forget about the Meta stuff. It’s 2008.

Flatshare UK - http://www.flatmaterooms.co.uk
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New Member
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Frank – I almost differ to beg…

I agree with the first point and disagree with the last (maybe the last couple). I would hate in many case to let Google figure it out. If given a chance to influence their behavior – take it! Also, there is no detrimental effect in the SERPS for having identical meta descriptions.

However, if it’s not unique, then it is truly a waste. But then again there are still some SEO tricks in “ye olde shirt sleeve”

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