Ads on Spotify, a new marketing strategy?

EdenChan
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Hey there, Spotify launched its advertising platform "Ads Studio" in 2017. Due to its huge number of users, it currently seems to be a beautiful marketing platform. With Ads Studio, a brand can create audio and video ads in just a few steps. Similar to Facebook/Google Campaign, may bring huge traffic to the Shopify store. Have you guys ever practiced it successfully?

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Personally, I feel like Spotify ads are a lot more tricky to get right. With FB and IG, ads are designed to blend into the content-consumption experience. With Spotify, unless your ad is a song or podcast that blends into the user's playlist, it will probably feel very intrusive. Additionally, doesn't Spotify skip ads for paid users? So it also limits who you can target, right?

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