Advertising budget?

53 0 2

Great topic, thanks for posting. 

When it comes to budgets, paid, ads, etc., too many ecommerce companies mess up their campaign narratives from the get-go, and waste a ton of money as a result.

I wanted to add my $0.02 to the discussion:

The ideal place to begin this story is by looking at what your differentiator is. The unique selling proposition. That’s still an incredibly valid place to start. In a distracted online environment, it’s never been more relevant.

You have to put yourself in the shoes of someone whose life would be improved by your product. 

Here’s our favorite question to ask new clients:

Who is the kind of person that, if they had this product, and you took it away from them, would feel some sort of pain?

This question helps us build out specifically who that person is in terms of their needs and media consumption, what kind of similar brands they're shopping with, and so on. 

Anyway, we published a post about this in greater detail, if anyone’s interested in reading more about campaign narratives:

Hope that helps!

CEO of Metric Digital @
Shopify Expert
401 0 3


Let communicate at to discuss complete advertisement plan.



Bluetech | |

It totally depends on your total budget availability and how many you can spend it. As per my view, you should start it with a low budget in starting period. After that, if you get a good result then you should increase your budget.