I have spent about $150 on various ads on FB. I've has some clicks, but zero sales from the clicks. Any advice on what I can do about this?
Any general tips on FB advertising? Anywhere else I can generate visitors?
I suggest you do your on-page optimization as a first step and customize your checkout background and color button to green to increase conversion. Don't forget to instal trust badge like free hektor trust badge app and conversion apps such as sales pop.
Facebook ads can be tricky, I prefer the easy way (rank on google without depending on fb ads. If you want to keep going fb ads, you need to do PPE at first to find your target audience.
Step 2 you use PPC with 20 various ads and do the A/B testing to find the winning one (positive return on investment (ROI)).
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Can you share the creative that you're using and the link of the page where the ad leads to?
But here are some general to-dos for successful ads:
Thank you so much for your reply. I'm having a hard time getting a specific audience. I select the gender, age range, language, country, and some interests, like dresses, and fashion. But nothing. Just to see, I ran the same add, with less selections on age and interests, and it performed just as well, in fact, each click cost me less.
Here is the landing page: https://burtsbargains.com/collections/womens-fashion
Here is the creative:
Your store is so big and offers so many different things that you need to create multiple audiences that span different interests. For example, if you are trying to sell outdoor and camping gear then you need to focus on targeting people that like national parks and camping companies or have recently been to a camp site.
That would be a lot different than the audience you are going to reach if you are trying to promote women's fashion.
Luis Morales - email@example.com
As earlier mentioned one of important thing to take into account is the landing page. Better to adversise the specific product of product collectiion then drive traffic to that landing page. Build more content about that product or product collection. Customers would rather learn and discover the product before buy it.
If you just consider the solution with page building Shopify just take a look at PageFly.io. It's designed for Facebook & Google Adwords advertisers with making relevant content landing pages.