Hello, our store is up and running and now I need to learn to market it. We sell t-shirts, but what makes ours different is they are hand drawn, original designs. My 16 year old does all the artwork. Would anyone care to share some advice or point me in the right direction to get our name out there? Thanks in advance!
I just checked your website and have the below sugestion for you, they might not be specific to marketing, but I'm sure addressing them will be worthwhile:
- Consider include sizing chart inside product page
- If possible document the process of creating each design (photos, short videos) and include them on the product page.
- Your instagram link is broken either fix or create a page if you still haven't
- Include some pics on about page
- Shipping prices and delivery times are not clear specially on International orders. Consider adding them somewhere on product detail page, or add a new page like the one you have for returns and describe shipping prices and delivery time-frames. It took me a while to see that red Free US shipping notice on your homepage.
- You have few designs, but all product descriptions are exactly the same, consider adding design specific description to each product. Helps with SEO
We actually have a few blogs on marketing for small ecommerce businesses. They're a good starting point with any new business, but if you have any questions please feel free to ask!
Hope these help!
Firstly, you should research about what your online customers are. Secondly, you analyze insight of customers. Thirdly, you should determine marketing channel such as social channel (Facebook, Linkedin, Instagram, Dailymotion, Vimeo), QA social (yahoo, quora), Forum, Ads (Facebook, Google). If you buy T-Shirt, you can invest on image and buy in Instagram.
Hi Jamie! Maggie, a Shopify Partner here :)
Your website looks great! Make sure to use wider images for the sliding banner [the recommended size for those images will be in your Theme editing section]. Add CTA [call to action] to each image to encourage clicks, ask people to browse and increase time spent on your site [at the same time improving your Google rank].
Add your shipping policy. It’s often the first thing people are looking for when considering making a purchase. Lack of clearly displayed shipping rates can drive shoppers away.
Hyperlink email address in the footer for a 1-click-contact.
Instagram – your profile looks as if it belonged to a different brand. Consider posting your clothing here as well as related content, to build your branding. Make sure to connect with the audience and attract followers by using researched hashtags. Share varied content: created [promotional], as well as curated [shared from other sources]. Instagram is a powerful platform and still not as saturated as Facebook or Twitter, so it’s a perfect time to make the most of it right now.
Facebook – looks excellent. Make sure to post regularly – ideally twice a day.
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You can go for SEO to get huge traffic on your website.
* Must go for White Hat SEO.
ON PAGE SEO:-
OFF page SEO:-
1). Community Creation in Social Networking Sites
3). Forum Postings
4). Search Engine Submission
5). Directory Submission
6). Social Bookmarking
7). Link Exchange
8). Link Baiting
10). Photo Sharing
11). Video Promotions
12). Business Reviews
13). Local Listings & Yellow Pages
14). Article Submission
15). Press Release Promotion
16). Classifieds Submission
17). Social Shopping Network
19). Document Sharing
Just checked your T-Shirts designs and they are so cool! The next step you should take is spreading your website throught possible buyers by using online Ads (Facebook, Google...etc)
My company is expert on Google Adwords and i think we can help you. We will run your Ads campaigns, we will also provide you customized banners, Adwords support..etc. All this for free!
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Marketing Department of Clever Ecommerce.