Affiliate structure and payout

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Hi all,

I'm looking to set up an affiliate program and would love to learn from the community's experience with 1) offer 2) payout and 3) plugin.

1) Considering the match check out and you're profitable after overhead + this affiliate offer, how do you structure your affiliate's offer for their customers? Are you offering a % or a fixed price for each unit sold?

2) If you're paying affiliates a %, do you pay them the % off the full retail price? Or do you pay then the % after discounting their affiliate promotion? Or do you pay a fixed cost for each unit sold?

3) Would love to learn about your experiences with different plugins. Seems the plugins offer a % payout, is there one that offers fixed price payout?

Thank you in advance and I hope this discussion can help clarify things for others too.

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