I've been running facebook/instagram ads for almost 3 months and still no sales. I have little traffic, over 50 people a day, but no one buys. And very little organic traffic... 1 or 2 people a day.
The ads budget has been 250-350€ per month.
I also have SEO done and some ads from google merchant app. The website was done by a company and now I manage the store.
I am not sure what else I can do to improve or the reason for failling. Can I get some advice?
Feel free to check out the store: https://www.autentikaconcept.com
Seo is gonna take a long time. On page and off page. Backlinks are no longer as strong as before and repeating keywords to be relevant either. Seo is more work now. Constantly keeping up with relevant keywords and such. Blogging, linking, guest posting. As for Google ads you have to spend over 1000 per month and it will go over your daily budget that u set it on. So your better with social media or perfecting seo.
I hope these helps
There are two main reasons (and most common) that sales went stale in spite of traffic:
that's my two cents
Let's me know if my answer is of any help with a thumb up or like
Heyyy Rui! Congrats on your store!
What can you do to increase our online sales? These are some of our recommendations:
If you need more details, we have a blog post about how to sell shoes online.
We have look your store. It's nice. In fact, we totally understand that the beginning time could be harder for every businesses. The point is that you need to choose your marketing strategy wisely. However, not many businesses they have a huge budget to invest running marketing campaign. Facebook ads, Instagram ad, even Google ads are popular methods to viral your products faster. However, it is not really a potential choice for starters. Because you might cost you lost of money to run for long term. Even if it don't bring positive results for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues as you.
My recommendation is that you should change your marketing strategy. Affiliate marketing could be a good option for your, especially at this time. Affiliate marketing is known as a marketing strategy where merchants can push up their profit margin via the global affiliate network. More specifically, this marketing campaign allows products/ services to be approached to target audiences through blog contents, social media channels, or websites of the affiliates. The affiliates earn a commission each time when a customer makes a purchase via the unique link or coupon associated with their recommendation. With this method, you have no risky. You only need to pay for your affiliates as long as they bring sales for you.
Here are some benefits of affiliate marketing:
1. Make extra income
The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget.
The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn.
Another instance, if you want to drive specific products which have low profit, you can use UpPromote: Affiliate Marketing to set the best special commission rule such as offering a higher commission rate for each specific product. That will create affiliate motivation to work harder.
2. Expand your target audiences
The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence. By working with affiliates, you not only get your products reach to new audiences, but also create an awareness that could have the potential to extend beyond a single-product promotion.
3. Low investment but high cost effective
In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.
In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market.
4. Promote business brand name
By partnering with trusted ambassadors, you can further your reputation significantly. In fact, in the research phase of an online purchase, customers will spend their priority for retailers they are familiar with. They have a certain level of trust in websites they frequently visit for finding product recommendations. As a result, when these reliable partners champion your products, that will further solidify consumer confidence in your Shopify business.
A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales.
Here are some recommendations when you start affiliate marketing with low cost:
1. Create affiliate program - FREE
UpPrmote: Affiliate Marketing classifies affiliates per program so you can easily manage each affiliate group. Each program has one commission rate (offer). So to start working with Affiliate marketing using our app, you (the merchant) need to have an affiliate program. In the program, you need to set a commission rule and a special product commission rule (if any)
UpPromote Marketplace includes top Shopify offers that are open to any affiliate to join and apply. Also, affiliates have an option to filter offers by categories, payment method, commission structure and even lifetime commission, offer format applies to all profiles, so the more information is provided, the more possibility it is that affiliates are interested in yours.
Choosing your correct category and having a competitive commission rate is a key factor to increase the chance your offer will be more noticeable than the others.
Plus, on your description, be noted to focus on how your products stand out from the rest on the market, as well as highlight some beneficial points when becoming your brand ambassadors.
Once the viewers want to know more about your brand, they will have an option to visit your website, it's halfway there to turn them into your members.
4. Share your affiliate program on your shop menu - FREE
Think about some ways that affiliate can approach your campaign: they are scanning their social feed and see a post of your affiliate campaign, they accidentally see your product and find it could be a lucrative item to promote, they are researching some shop in the niche and find yours,...
There are many ways to catch affiliate's eye proactively or passively, but make sure whenever they enter your main site, your campaign is transparently shown, the best practice is to put your program on Shop menu or footer or pin the project on your social profiles. UpPromote: Afiliate Marketing will support you to do it by one click
Also, if you are new to the affiliate model, one recommendation is that you should try as many channels to approach affiliates as possible, after testing all the options, you might find the one that actually works for your brand.
5. Find your affiliate through social channels - FREE
The most popular social channels are Facebook, Instagram or Twitter.
You can search on the search bar of those tool with keywords of your niche market, especially, search with hashtags of your business to see who’ve posted about your brand or look up the relevant suggested keyword to find influencers that post about your industry.
6. Create affiliate link - FREE
Affiliate link is generated automatically by UpPrmote: Affiliate Marketing when they get activated. Affiliate will use that link to promote the merchant shop and any order made through that link will become a referral order.
Affiliate coupon: has the same purpose with affiliate link, affiliate coupon is another option for affiliates to promote the merchant's site.
7. Track referral orders and affiliate performance - FREE
Any referral order made by customers thanks to affiliate will be counted as a referral order. UpPrmote: Affiliate Marketing will help you track automatically via the real-time tracking system.
Affiliate performance: Through referral orders made from affiliate link and coupon, UpPrmote: Affiliate Marketing will monitor and report affiliate performance with details of clicks/ sales
Here is a real story of a success business using affiliate marketing: Armin Reischer: How we monitor all affiliates and boost our sales – Blog Uppromote
I hope my recommendation is helpful for you! Good luck with your business!
All the bests,
Have you run remarketing ads to try to narrow down why people are not buying your products? I'm sure you have theories around why—price point, product options, etc. or maybe even just being indecisive.
I think you should have 2 types of ads:
1- Bringing in more "new" traffic. 50 is a great start, but you should definitely be aiming for higher!
2- Retargeting people who've visited your website with a customized offer, product reminder, or test out any solution to other reasons people may not be making the purchase!
PS: Consider adding a "Sale" section to your navigation bar and see if that helps?
Good job !!!
I was browsing your website and I think it's very well designed. It has a very good UX and the products are very attractive and creative.
I will advise you to activate Web Push Notifications by Adrenalead on your eCommerce website and start to maximize your conversions.
You can find Retargeting and Remarketing solutions to turn your visitors into qualified leads.
More details here: https://adrenalead.com/en/remarketing-web-push-notification-nouvel-eldorado/