Also.... I could use some advice understanding the purpose of social media for my business. All my best stuff goes up on my business page already. I'm not sure what kind of content I am supposed to be putting on instagram.... and facebook...... and pinterest.... and twitter. Just trying to understand what is the point of the social media part of online business, when my ads and my brand story, and reviews are already on my homepage. I just know most people do it, so I'm obliged to follow suit.
Yeah, this has been a journey of discovery for me as well.
Luckily I've had the good fortune to hear from a lot of other entrepreneurs and have learned from them.
For instance, I'm most comfortable on Twitter, just posting about what I'm working on or commenting on anything I find interesting.
This isn't particularly useful to promote a business even though it's my most authentic Social Media interaction.
However, the easy transition is to still do that but have something more search engine optimized like a Medium post (Medium is a blogging platform).
So for instance instead of just talking about Cohort Retention Analysis on Twitter, I made it a blog post and then promoted it on twitter.
When it comes to Instagram I still haven't followed the advice I was given which was to post regularly and to find small communities that use a particular hashtag and be a part of those. This seems to be the most effective for some businesses.
So the small changes you could make to continue to build on what you are doing right maybe to cross-post your stuff on medium and your business page, then talk about it on twitter and post the most interesting images from it on Instagram to the appropriate hashtag/community.
I hope that helps. If you like DM me and we can add each other on Twitter/Instagram and maybe we can cross-promote each other.
Hey there, I like the direction you're taking. I've been Fiverr myself for 2 years as a Shopify specialist. Happy to help. Drop me a PM!
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