Any targeting advice ?

Highlighted
Tourist
23 0 3

Hello,

I launch my store 2 months ago and run a lot of Facebook Ads, Kit Ads, and I got some traffic but the problem is that they are not qualified traffic. I literally got 5 sales the entire month.

My store sell product for couple, and baby, so I target people who are in loves, have a baby, passionate by baby store, forum ect...

The product I try to sell right now is a custom keychain, so I target people living in France, in love, like keyChain, like to surprise ect...  But it still not working.

So what Am i doing wrong with my targeting ?

I know my store is not bad ( quick, trustful, optimized...)

So I really need this to increase my sales.
If you want to have a look at my stores, here is the link : www.lesamours.fr

 

Thank you guys

Capture d’écran 2019-02-11 à 18.07.42.png

0 Likes
Shopify Partner
783 26 217

Hi there Vincent!

Your targeting does sound correct, and it's an 'ever-green' niche :) The promo images on your website are spot on - very romantic and fitting your branding. The featured products on your homepage don't really match the branding - they almost clash when you say you target couples in love, as you are displaying digital watches. It would be great if you showed couples' necklaces here, more engraved keyrings etc. 

 

Also, the reviews at the bottom show very random selection of products, from backpacks to baby grows. 

 

I'd recommend sticking to the niche you selected and remember about it when picking new products. Couples on love is a different niche than young parents [however wrong that sounds], yet it is. Young parents are looking to treat their child, look for safety products, feeding products etc. 

 

What will help you is to create a target buyer persona: https://www.rockpapercopy.com/2169-2/ it will help discover who is the most likely to buy from you [their age group, gender, location, spending budget] as well as how to connect with them. Knowing this will help you significantly when building your website, adding new products, creating ads etc.

 

Also, one last thing - don't feel like you have to rely on the ads alone to get traffic. I know they are being recommended [for a reason], yet there's a ton of ways you can bring organic traffic [that converts] for free. You can learn more about how to do it in this video tutorial [it's $2.99]: https://www.rockpapercopy.com/video-tutorials/

Get 2 Google page #1 in 30 days | Join my Facebook community to learn how it's done | Click here: https://www.facebook.com/groups/30days2page1/

0 Likes