We are a veteran ran company (we are a brand) that sells Christian apparel. We donate $5 from every shirt to a 4 different charities that we have vetted. But we are looking for advice. We have been running FB ads for about 5 months and been acquiring at least 300 likes/follows per month. With each 10 likes, we usually get a positive comment and a share. We are close to 1600 likes with some great feedback but the problem is getting the likes to become converted customers. We run specials monthly and when we do have visitors on the site, they abandon carts. We have install consistent cart to help track them but with all spending on the ads, we have yet to see a ROI. When we attend events, our shirts sells really great, but we need to have customers come to our page and order. What should we do? Any advice or help would be greatly appreciated!!
Overall, the site looks good but I do have a few suggestions.
You're off to a good start, and some small adjustments might help your conversion rate quite a bit. If you're interested in learning more about reducing abandoned carts, or what a typical abandon rate looks like, I wrote an article last week that might help. You can read it here https://medium.com/@neatshift/run-your-shopify-store-like-a-science-project-4-experiments-to-reduce-...
I hope this helps and good luck!