Extremly vauge topic, but I currently use Twitter, Instagram, and Pinterest. I create custom clothes, and signage under a "local brand" type vibe, for me SEO and adwords seams like a waste of time as nobody is going to be google searching my products because theyve never heard of them. I have focused all of my efforts on social media, mostly twitter, which I feal is dying. Im trying to get more into instagram, and snapchat because thats where an ad doesnt really seem like an ad. Im curious what types of 3rd party softwares you guys use to grow your followers, or schedule posts. I have a system inplace for twitter but have no idea where to begin with the others.
Savannah here from the Shopify Guru Team.
I can definitely attest to the fact that growing a social media audience can be super time consuming, so automation can be a very useful tool as your business scales. The strategy I've used with my own business is two-fold:
It seems like you're interested in taking your social media to the next level so I'd also recommend checking out 10+ Social Media Tools for Building Smarter Marketing Campaigns. I'm sure there are plenty of great marketing experts lurking on the forums that will also have some tips for you. Let me know if there's anything I can clarify!
Savannah | Shopify Guru
Yes! It is a very good idea to automate social media posting and save you precious hours. Moreover it takes time to design a good looking social media post, and to create 10 such on a daily basis would be really tedious. Unless you can hire designers... which adds to your expenses then.
Automate it with Orangetwig.com. Free Trial, and then starts at $10/month.
How this helps:
But just posting is not enough. You need to get NEW people to see your posts right?
The Orangetwig.com app provides you with Instagram hashtags that will drive the maximum no. of views to your post, such as top hashtags in the yoga category if you sell yogawear.
So much! A good place to begin is ... with Share a Poster tool.
Login on Orangetwig.com. Sign up, Add Shop and Go!
Here is a sample social media post one can create:
I looked at your site do you have a Instagram account? You don't have it with your other social media. I post to instagram many times a day and have been using a site called ulu social I went from 100 to 4000 followers in about 6 months and have seen an increase in my sales and traffic. Have a great day!!
I wouldn't dismiss adwords and SEO too quickly. Just because people aren't searching "haterade", you may still be able to find some profitable words around funny shirts, hater t shirt, or whatever you can find with some volume. I'm just throwing that out there because you never really know intent until you test it out.
Anyway, on to the social media questions...
Facebook- I personally have user buffer here (but that still isn't fully automated), but if I do any of them manually, it is this one because I run some ads here from time to time.
Twitter- I've used tweepi to automate following, and saw a good response.
Pinterest- I use geniuspin because it automates both pins and following, and you can set it and forget it.
Instagram and Snapchat- I'm the most clueless here, but have used buzzsumo to find what is popular and relevant to what I do, and then translate it to IG and snap. Not super scientific, but it helped. I've also just searched the most popular hashtags to make sure I'm including the most popular relevant ones (but going to try Archie thanks to Savannah).
Good luck, and hope this helps!