I have a question that really hunts me.
So I am running FB ads and my average length of stay on my page is less than 20 seconds.
I run a single product page and in my ads, I send the customer directly to the product page, not on the home page (that's another question, is it better to send them on the product page, or on the home page?)
I checked the product page loading speed, and is kind of low - around 32. My question comes here - What if a customer clicks on my ad, the page is loading slow and he just close it without reaching the site? Is it countable as a "link click" on facebook ads reports? Or it must reach the page and then it counts as a click?
Do you know why it's loading slow? Is it your theme in general, or images taking a long time?
You can use something like https://tinypng.com/ to optimize your images, and you may want to resize them as well.
Like Stefan said, FB (and any other ad channels) will definitely count that as a click, so you want to make sure you get your money's worth!
This is Song Fei from Giraffly company which develop apps for shopify. I see you meet a page loading problem in this thread.
Yes. FB will charge you as long as people click your ads link, no matter whether if your page is load successfully. Because the problem is not caused by FB. FB could show other ads to FB user, but they didn't, they shows your ads. So FB already paid opportunity cost.
There is a lot reasons for low loading speed. Maybe bad theme, large image, bad domains service? So many reasons.
We develop an app for page speed, it may not suit your case as it's too many reasons. But it's a good app. If you or anyone else are interested in page speed loading, you can see more intruction here: Page Speed Boost. It's an amazing app!
Please find the below answer.
1. Send them to Product page and put more valuable information
2. Once ads click then it counts as click
It is better to improve your loading speed. Please share your url here to analysis the problem, or contact here: https://www.task4store.com/pages/contact-us