Bad conversions

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Tourist
15 0 3

i recently opened my store about a week and a half ago and have only made 6 sales all of which have been me reaching out to people individually on the business Instagram and offering various promotions

 

ive ran a few Instagram ads and have had about 400~ visitors this week and no sales.. I try my best to find products to add almost everyday but I'm also having some trouble with ads considering I can't post half the images due to sexually explicit terms and policies

 

Can I have any suggestions or feedback? 

http://Lushandlingerie.com

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Tourist
35 0 3

Heya, 

Here's what i noticed: 

  • There isn't anything to really prompt someone to purchase your products. There's "click here for new releases" but it doesn't really make me want to purchase anything more just see and that's it. Add something like "grab yours now" or "buy now"
  • The other thing is that your IG posts don't refer back to your site. I know IG doesn't allow you to post clickable links but add something to the effect of "check out the link in our bio if you like what you see" 

Cheers,

Nick

https://apps.shopify.com/darwin-pricing

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Tourist
35 0 3

PS: may I know what your target market is ? 

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Tourist
15 0 3

I'm on vacation right now so I haven't been able to learn how to make good fb ads and target people

 

so I just mainly do it through Instagram where I target people who have interests in various lingerie pages and what not

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Tourist
35 0 3

Ok, 

I think you definetly need to look into more specific customers. Your lingerie isn't your everyday "get up and go to work in it" type. So targeting people that are just into lingerie isn't very effective. To put it into perspective, it's kinda like trying to sell a Porsche to a crowd that can only imagine driving a Dacia. Be more specific as to who you're trying to attract to your site ^^

 

Cheers 

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Tourist
15 0 3

That's also where I'm finding issues, I can't personally think of a specific audience unlike a dog rescure group for example. I'm having lots of trouble figuring who would be good to target, but I figured it may be a broad enough market that it wouldn't necessarily matter that much as well.

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Tourist
35 0 3

here's my email: nicolas@sposea.com

 i'll help you from there 

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Hi there,

Your target audience will be made from insights composed via countless converstations between you and your customers. I've noticed that you have the Facebook Messenger chat installed, so just take a look at Facebook profile of your potential customers.

Another thing to consider with audience is to take a look at your Google Analytics account. The "Audience" tab might bring you some valuable insights for example ages, and their interest. Using this information you might target well with Instagram Ads.

Going further your store I've noticed that you could bring more personality and content to your website. For example, on the collection pages add more description about the products https://lushandlingerie.com/collections/bra-and-panty-sets 

Bringing more real photos might also effect on the conversions as well. I've just took a look at one of your product page https://lushandlingerie.com/products/bandage-garter-belt 

 

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Tourist
15 0 3

Thank you, I've been updating the descriptions on many of my items, and I will look further into who I attract

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