I'm starting a couple ecommerce websites that will have to do with apparel and another with mattresses. What is the best (least expensive) analytics software to effective track:
* Multiple paid advertising campaigns
* Referral / Affiliate networks
* Social Influencer and Social Media campaigns
* Web Page Drop-Out Stats
Google Analytics? something else?
Mixpanel for webpage drop off stats, and other product usage metrics. FREE unless you have a lot of events to track.
In GA you can also set URL based goals. This is for very basic, high level funnel reporting.
For multiple ad platforms, what I have used is manually exporting google ads reports and fb reports (i set similar columns for both as default), and then merging these reports in excel, and pivoting to show data together. Long way, but thought I'd share what I do.
Check out Convead. It integrates with Shopify seamlessly and shows you e-commerce sales funnel and analytics. You can segment your audience by different attributes and get a funnel by segments. You can also create email campaigns and on-site notifications or chat with your visitors online, and get the reports about the efficiency of each type of activity.
Alternatively, you can try Convead AMI - this is an automated version of Convead where all activities are performed by AI. But you still get reports and control the efficiency. Both products have a free trial period.
Hope this helps!