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Hi @Shoperstopper, this is Richard - CRO expert at PageFly - Shopify Advanced Page Builder.
First of all, I got to say that your store looks certainly better than 60% of Shopify stores I see every day - which is around 30-40 every day. However, I think your Conversion rate can benefit from a few tweaks in homepage design.
-> A bit of design optimization can also be helpful in your product pages as well, you can check out this checklist to see if you are missing out on anything.
Now, back to the marketing part, below are the most effective way you can use to give your traffic a little boost:
Let me know if my answer is of any help with a thumb up, or like
There are many great ways to do marketing depending upon the thing for which you are doing marketing.
In today’s time, Digital Marketing is leading the group with the majority of the people using Digital Marketing as the only source of marketing.
There are many advantages of Digital Marketing over the other form of marketing.
If you want to have digital marketing for your business, you can contact Propel Guru, a full-fledged digital marketing and sales agency.
Marketing is the process of creating and communicating and exchanging offers to clients, partners, and society at large.
There are certain ways to do marketing that are as follows:
Have you heard of SKAGs? (Single Keyword Ad Groups)? It's a bit of a Google Ads hack that can ensure the ads you create for your search campaigns only appear on the saearch terms you want them to.
We created a tool that helps automize the process of setting them up for ecommerce campaigns. aori.com/ecom-tool
Basically it will import your product feed from your shopify store and create a keyword list for all your products where your product name is the keyword, and then it puts it into its own ad group with negative keywords automatically added.
If you know people who'd like to use us, we have a referral program where you get $100 for each person you invite that signs up, cash payouts are available after $300.
Hope this can help.