This is an accepted solution.
Hi @Shoperstopper, this is Richard - CRO expert at PageFly - Shopify Advanced Page Builder.
First of all, I got to say that your store looks certainly better than 60% of Shopify stores I see every day - which is around 30-40 every day. However, I think your Conversion rate can benefit from a few tweaks in homepage design.
-> A bit of design optimization can also be helpful in your product pages as well, you can check out this checklist to see if you are missing out on anything.
Now, back to the marketing part, below are the most effective way you can use to give your traffic a little boost:
Let me know if my answer is of any help with a thumb up, or like