Blogging Before Starting

ayman
New Member
14 0 0

Hi there,

I am new to shopify, I will start a shop selling decoration items, my products is not ready yet and it will be ready in 2 months.

I asked shopify support team If I can start blogging without making sales, and they confirmed that there is no problem at all.

I want to do so for SEO, and I know that I have to make modification to the theme, BUT my QUESTION is:

Is it BAD for SEO (Structure) as after two months I will add the shop pages, and the home page will be changed for the Blog posts to the starting page showing the products ??

Thanks in advance

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Tony_McCreath
Shopify Expert
240 0 38

You will change what the home page is about and therefore what it will relate to and rank for. It will probably be better focused on what you are selling after you make the change. 

I would have the home page from the start explain what you will be selling, with a reference to your blog posts. 

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
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ayman
New Member
14 0 0

Thanks Tony for yoy quick reply, and I totally agree with you. What about start blogging now,and in menu I will have Home abd Blog, and the home will be set as a coming soon page?
The issue is that I don't want to start all from scratch when I am going to start selling after 2 months from now, and I want to improve the SEO during this period using helpful blogs about the same field of my products.

Thanks again :)

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Tony_McCreath
Shopify Expert
240 0 38

Make sure your coming soon page says more than "coming soon". Even if it's just a paragraph about the upcoming products.

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
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ayman
New Member
14 0 0

Thanks Tony, very good tip, but if I did so, the blogs can improve my SEO? The whole issue is a good idea?

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Tony_McCreath
Shopify Expert
240 0 38

Blog posts give you the oportuninty to write about subjects people are interested in, and from that Google may send them to your site.

Your home page should be about what you do for your customers.

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
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ayman
New Member
14 0 0

Thanks Tony :)

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Jamie6
Tourist
4 0 1

Don't forget about SMO, personally I think right now it is becoming more important than SEO. So make sure you use snippets from your blog and good shareable native content for social media to drive traffic to your blog/site.

This will give you a bit of leverage wI think your fans for when you do start selling products

George_Carr
Tourist
4 0 1

I think it is a good idea. It takes Google a long time (often 8+ weeks) to initially crawl/index your site so getting that content out there will help make sure people can find your site by the time you launch.

I would recommend tailoring your blog post key words closely to what product(s) you will list and the key words you will have on your product pages. I say that so that when you do publish your product, even if Google takes a while to index the product pages, people can still land on your site via blog and will find related products.

Garrett_Heath
Tourist
7 0 2

It can absolutely help, but as with all things it is a cost benefit. First off, don't write for SEO, write for humans. Make it readable and interesting. Also write about what people are interested in or what problems they're solving. Finally, make sure that you have your meta data filled in (title/description/tags on photos/etc) so that it is easier for the search engines to index you. 

As Tony mentioned, you don't want to flip flop your URL for the blog and the store; it will kind of change what your page is ranked for. Instead, figure out the destination for each right now. For example, my current set up has (NOTE: didn't want to shamelessly plug, so using a generic site name):

www.mywebpage.com --> this is the front page of my site that serves as an overview and a clear CTA to signup for my newsletter

www.mywebpage.com/blog --> this is where all my blog articles are

store.mywebpage.com --> this is where my store resides

But throughout the website (the nav/footer/etc), I'm sending call backs to my store.

Again, doing a blog will take you away from actually developing/perfecting your product, so you have to guage if you think you'll get a return from it. But if you do start a blog, make sure that you have an email newsletter from the start—far and away, email converts much better per person than organic social media posts. 

Hope this helps!