Brand New Store

dobriyaa
New Member
2 0 0

Hi All,


Just created a new Shopify Store and am looking for some branding and marketing. My store is great for people who are into fitness or beauty care as I am selling an Electric Massage Gun and a natural jade face and neck roller.

Please do check it out:

 - feel-good-body-supplies.myshopify.com

 

0 Likes
Danishecom
Tourist
175 4 16

@dobriyaa Hello there hope you're fine may I help you out with branding and marketing with your store? your store needs few things to change. first of all, buy. com domain and connect with your store so ppl can trust easily. make logo more visible and remove background from logo. make some trust badges on your product page. after doing this all you have 2 strategies 1 go with influencer marketing. 2 goes with Facebook marketing. if you need my help let me know, please.  I Have 1-year of digital marketing and Shopify experience. we can connect by email at yupsoftware4@gmail.com or message me inbox so we can talk on detail. 

0 Likes
Rae
Shopify Staff
Shopify Staff
726 39 225

Hi, @dobriyaa

My name is Rae, and I work for Shopify. I'm happy to help provide some more information on branding and marketing! 

Firstly though, I wanted to mention that I moved your message over to our Ecommerce Marketing discussion board, as your post is mostly related to this topic. That way, if other users are also looking for branding and marketing information, it will be easier for them to locate this thread and join the conversation. 

When building a brand, it's important to consider some key factors like who your target market is, the voice and personality you want to showcase, and the look and appearance of your brand. We have a great blog post that outlines all of these details right here. However, some key aspects I recommend reviewing are: 

  • You've outlined that your store is targeted towards individuals who are interested in fitness and beauty, but I think it may be beneficial to work through these questions to narrow down your customer group further and create a more specific target market. 
  • Creating a style guide for your business can help your brand look and feel more consistent and recognizable. This blog post has more information on this.
  • We also have an entire blog dedicated to branding that I think you'll find really helpful and informative. You can look over the various posts on this blog right here

When thinking of marketing, having a specific target market established is super helpful for when you start running ads that require targeting information. With this in mind, have you decided where you'd like to run ads? If not, I recommend thinking about where your target market spends the majority of their time, and then running ads on those platforms. Some popular options for this are Facebook and Instagram, so if you're considering using these platforms make sure to check out our Facebook Marketing Blog, as well as our Instagram Marketing Blog.

However, if you're interested in running ads elsewhere, or exploring other options, check out this marketing checklist for some examples of free traffic sources, as well as different paid advertising options. Regardless of where you choose to advertise, creating a marketing plan is a great way to organize different campaigns, while ensuring your brand's voice and appearance remain consistent on every ad you run. 

This information should get you on the right track to start working on branding and marketing your business, but if you have any questions about this, please let me know! 

Rae | Social Care @ Shopify 
 - Was my reply helpful? Click Like to let me know! 
 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

0 Likes