Build together : TOP 5 Metrics to check on Google Analytics

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Hi There, how everybody safe.

 

So, trying to improve my  store performance on Organic Searach ( Not Add) 

 

I Think would be good save some time if every merchant had a list of  5 ( or little bigger ) metrics to check their site performance for ORGANIC SEARCH ...

 

I am taking some SEO classes and during the discussion I will post here some of the things I have learned but ...

 

Maybe someone else would like to share some metrics from Google Analytics or even Shopify Analytics ...

 

What you think should be a good metric to check and what analysis do you do ?

 

Best REgards 

William Alencar
GoodFy Brasil
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Shopify Expert
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Choosing 5 is touch but here my top 5:

 

- Acquisition (and where referrals are coming from so I can target more like that)

 

- Organic search traffic (Acquisition > All Traffic > Channels) because this is my goal in most sites, to increase organic traffic (paid ads always get more pricey and competitive every year)... and to an extent landing pages from organic search to see what works and what doesn't.

 

- Conversion rate (not on GA though because it's not accurate, I look in Shopify Analytics for this)

 

- Behavior > Site Content to see what pages people interact with

 

- Behavior > Site Search to see what people are searching for (sometimes it can give clues into new product ideas, or insights on how hard / easy it is to find stuff)

 

Founder of Speed Boostr (Shopify optimization and dev agency).
Creator of Theme Scientist (A/B testing app).
Creator of Order Automator (app that auto tags + fulfills orders, send emails).
Creator of Tip Jar (add a tip button to your store).
Creator of Shopify Analyzer (first performance analysis tool specifically for Shopify sites).
My team also builds custom apps and automated solutions.
Enjoy the adventure!
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@JoesIdeas wrote:

Choosing 5 is touch but here my top 5:

 

- Acquisition (and where referrals are coming from so I can target more like that)

 

- Organic search traffic (Acquisition > All Traffic > Channels) because this is my goal in most sites, to increase organic traffic (paid ads always get more pricey and competitive every year)... and to an extent landing pages from organic search to see what works and what doesn't.

 

- Conversion rate (not on GA though because it's not accurate, I look in Shopify Analytics for this)

 

- Behavior > Site Content to see what pages people interact with

 

- Behavior > Site Search to see what people are searching for (sometimes it can give clues into new product ideas, or insights on how hard / easy it is to find stuff)

 


Very good contribuiton @JoesIdeas  ... I constantly use Organic Search and Conversion  ... I admit I have not checked site search that much ... I will  take a look with more care fron now ... Thanks a lot 

William Alencar
GoodFy Brasil
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