My new client has a canonical tag for every blog that will give more juices to the url/blogs/news (screenshot below)
This is not the right way to improve blog traffic for SEO (as the majority of the juices will go to the page /blogs/news). I want to remove that tag.
Would love to understand the main consequences, am I going to have loads of redirects, 404s? Would you recommend me to take another action?
Thanks in advance for your support.
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Yeah that's dumb. Just set it back to default.
Unless there's some missing context here? Otherwise that setup is just saying, for each blog post: "this blog post is not important, it's just a duplicate of the /blogs/news page". Which makes no sense to me.
I'd say it's likely ignoring those canonicals anyway seeing as they are being used incorrectly with a rule like that seeing as the content on the destination/endpoint canonicals is not similar at all.
This is an accepted solution.
I wouldn't anticipate much of an impact at all, because if my guess is correct Google will be ignoring those canonicals anyway.
But I would keep an eye on clicks or landing sessions to /news/blog (if there is any) and also segment out all blog posts and keep an eye on their clicks, impressions, positions etc.