Hi, I've been running my store for about 8 months now. From the paid advertsing route, I've mainly focused on FB/IG ads. However, I noticed about 30% of all my sales come from organic searches through search engines. It always seemed strange to me because my products, for the most part, are very niche. A lot of them would be pretty hard to search if you didn't specifically know the product name. Nevertheless, organic conversions still take place. My question is how do I better capitalize on the organic search engine results? For instance, discovering the terms people are searching with, and maybe doing a Google ads campaig? Any insights would be appreciated.
Is your question regarding wearwulfit.com? If so, it's quite possible that the organic sales you are seeing are from people seeing your ads on Facebook/Instagram and then googling your brand name to find you. I did some research (see screenshot) and your website doesn't seem to be ranking just yet for any keywords that would bring any traffic.
If you want to get a better idea of what keywords people are searching for to find your site you should consider using Google Search Console: https://www.google.com/webmasters/tools/home
I hope this helps. Please feel free to ask any other questions, I love SEO!
Edit: The screenshot that I uploaded shrunk down way too small so it was impossible to read. Here's the full size screenshot: https://ibb.co/ccEviK