I'm looking to capture targetted e-mail addresses from Facebook ads as a long-term marketing strategy. I heard Felix Thea and Susan Bradley talking about capturing e-mails from Facebook ads on the Shopify Masters Podcast and got loads of information from that.
The only problem I'm having is working out the mechanics of it.
I use MailChimp as my e-mail marketing provider currently, how do I get the subscriber information into MailChimp? Is it something Facebook intergrates with or do I need to use a sign-up form on a landing page? Can I use a newly created page on my Shopify store as a landing page?
Any advice before I start, or anything I should know?
Thanks in advance.
Thanks for reaching out via forums! :)
You can indeed connect Facebook directly with Mailchimp. It will allow you to integrate Facebook with MailChimp through your Facebook Profile, then add Facebook Pages you manage to grow your list and share your campaigns. The instructions on how to do that is here http://kb.mailchimp.com/integrations/facebook/connect-or-disconnect-the-facebook-integration
You could also sync any page on your Shopify store to Mailchimp. So any emails collected on your website will go straight into your Mailchimp account. You can set it up here https://help.shopify.com/themes/customization/communication/get-a-mailchimp-form-action-url
Hope this helps!