Careful where to shows Ads?

Tourist
8 0 1

Hey there,

So I just realized that maybe it isn't such a good idea to just randomly or naively pick countries to show your ad campaigns.

For this one country, I was getting quite bit of traffic. About 150-250 a day. So I thought: "Woah! This is gonna be great, these visitors will most likely become customers with the amount I'm getting. So a week has passed and well...nothing. 

I found it strange and I realized that maybe it isn't such a good idea to advertise in this country because after doing some research I found that the economy isn't doing too great for this country. Since the conversion from their currency to the US dollar is joke. 

Would it be best to pull my ads from this country, focus on more stable economy countries and increase my daily budget?

Or is this the wrong course of action, am I acting too quickly? I really don't want to waste my money to false hope, since there are a tons of visitors and no real traction.

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Shopify Expert
246 0 38

I've found the same thing. Some countries seem to attract a lot of visitors, but few customers. I tend to be very quick at pulling the plug for them.

If you're talking AdWords, then you can view country based reports and determine which ones make you the most money (via conversion tracking). You can then reduce bids or even stop them for the poorer performing ones.

If you have a limited budget, it may be best to just focus on the markets that work really well for you. Put most of your money on the top convertors and make sure you're not leaking money out to keywords or countries that just cost you.

Technical SEO Consultant - Specialising in setting up Structured Data for Rich Snippets, Google Analytics for advanced reports and the Google Search Console for efficient crawling.
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Shopify Staff
Shopify Staff
73 0 10

Hey Usman,  

Dan here from the Guru team! Thanks for reaching out today through our forums. :) I would suggest focusing the ads on your demographic area and country to start. I would also suggest trying this new app out Kit if you are looking to handling advertising and marketing for your store. It highlights what it can do: 

  • Create Facebook and Instagram ads with audience targeting that works
  • Post store updates to your Facebook page
  • Send personalized 'Thank You' emails to your customers
  • Send email marketing campaigns to your customers when you have new products to showcase
  • Create business reports for a quick look at your sales stats

I hope this helps, and thanks again for posting. :) Please feel free to contact us anytime if you have any other questions or concerns. 


Cheers, 

Dan | Shopify Guru
support@shopify.com

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