Spent some time last night implementing the changes you have mentioned above and also looking at the SEO post you refer to
In relation to how a search engine sees and indexes your page could you advise how the following are used based on the following Shopify titles:
Sadly the shopify explanation of the above two doesnt seem to be obvious and whether keywords should be in both areas etc? and what parts of the above two items get displayed by a search engine.
Thanks again, your feedback has proved very useful
As a user I’d like to understand what happens, when I click on several banner slides. They have no message and it’s not clear from the picture why should I click on them and where I will land.
We would also make the banner itself smaller and move bestselling products higher on the homepage. If your main priority is sales, your bestselling products should be listed higher than your Facebook, Twitter and Aria’s shoptalk blocks.
In terms of SEO you have around 1500 pages indexed by Google, but there is duplicate content on your project. For example if you enter “SuperTrash is a true it-girl label for independent women with great sense for fashion and style. The brand stands for living”in Google there will be around 28k websites with the same texts. And the sadest thing is that you are far from TOP 10 for this text. Most probably you’ve taken these product descriptions from some other resources and did it too late, so the chances are not high that you’ll be able to rank high with those texts. Sorry, but most probably the only way to solve this problem would be to rewrite duplicate texts on product categories.
You’d also need onsite optimization – filling your title meta tags with relevant keywords and optimization of texts on your pages. My colleague Elena Ruchko has given a more detailed instruction on this in her post to Tanay Mehta in this thread above.
I hope it helps.
Good luck with your project!
Generally Title page is important for SEO and it should contain relevant keywords to positively affect your rankings. Besides it is important for conversions, because people will see at least some part of your title in search results.
Description is not so important for SEO, but it is important from conversion rate optimization.
The first challenge is to get ranked high for relevant keywords. But the second step is to get maximum clicks from organic search. The more appealing your description and title will be - the more clicks you get.
This is the site where you will be able to check how your titles and description will look in the search results http://seo-website-designer.com/Google-SERP-Emulator
Have I answered your question?
We would make logo and banner on the homepage smaller and move “Free shipping, VIP discount etc.” block move high (it is now at the bottom of your page, and this block is very important because it highlights your competitive advantage).
Youк banner could also be more informative. You can sell priority and bestselling products here, advertise concrete product categories etc.
Your website structure can be even more efficient if you optimize it further. It’s hard to tell you exact structure at the moment because there will be required deeper keyword research and analysis of your current product range, but we would at least add “beach bags” “beach accessories” as separate categories. Why do you have 2 separate categories “beach accessory” and “beach accessories”?
Our recommendation would be to make deep keyword research and regroup your products into several categories so that you have appropriate landing pages for SEO and the whole structure is more user-friendly.
It seems you already done some onsite optimization, but if you change your website structure, you will be able to optimize your pages more efficient for relevant keywords.
Besides Title meta tags should be unique for each page. At the moment you have identical Titles on many pages, like for example “Buy Beachwear Online | Designer Kaftans and Beach Dress | Shop for Beach Clothes - Hugo & Oli Beachwear” title is found at least on http://hugoandoli.com.au/collections/beachwear, http://hugoandoli.com.au/collections/beachwear/beach-dress and even on a Beach Bags page (http://hugoandoli.com.au/collections/beachwear/beach-bag)
We would also recommend you to add SEO-optimized texts to each product category page. This will help you improve your rankings.
I hope these comments help your project improve rankings and get more sales.
Good luck with your project!
Thank you for the post.
It seems that you are already ranked for 14 keywords in google.com top 20 and you have about 445 pages in google index. And at a glance there is a huge scope to move forward.
I have looked through the main category pages and some product pages, and it seems that all the “title” meta tags are almost the same. So optimizing them according to what can be found on the page will be perfect to start with. Let’s say category pages can be optimized for some general keywords and product pages for low volume keywords.
The second great thing to improve is the amount of content on the page. You don’t have any content on the category pages like here http://www.essellesf.com/collections/dinnerware and http://www.essellesf.com/collections/serveware. This is a common issue on many websites and the thing is that the more optimized pages you have the more traffic you’ll attract and the more chances you have to rank high.
As for the product pages, there are some description of the products and that is great, what I’d add is the customer reviews there. It seems that there is a specific module for that in Shopify. In that way it will be possible to generate a 100% unique and super relevant content.
As for the UX design the first thing that I’ve noticed is the logo on top left corner. I suggest minimizing it and in that way showing more products on the page. I mean if it be removed or shifted somewhere more relevant content will fit on the screen. It is especially noticeable on the category pages when you have some info hidden below the lower line of the screen.
Hope that will help you to move forward with your business.
Good luck Sherry.
P.S. I forget to mention the number of backlinks; it is very low to compete successfully. Think about telling about your website on various forums, blogs and so on. It is also a great way to create a Facebook page and post all the news there.
Just in case my email is email@example.com
we tried to access your website to have a look at it but failed for some reasons. Please check whether the link provided by you is correct or whether the website is up and running.
http://sampergear.com/, sampergear.com results in "Firefox could not find sampergear.com server". Besides when we try to check whether the project is indexed by Google with the command "site:sampergear.com" Google also doesn't give any pages.