Hi Bro) I am sorry if I got your name wrong)
Usability and site structure: this is what catches my attention, first of all. When the user lands on the site they should be presented with comprehensive information about what is offered. For example: categories of products, best sellers, discounted good. etc. About us, newsletter signup. I see that you do have them, but they are located somewhere, where users might not scroll to.
The name of the store conflicts with the background and can’t be read well. I would generally work on my site design as product pages also don’t provide a lot of information. All this may decrease your store credibillity for users that land.
SEO: Keyword optimization. A purely white hat tactics which will boost your rankings on the search engines. Please search this thread by the word “keyword research”, you will find the process of keyword research I described already. You need to find the keywords for which you would like your site to be shown in the search results and then do so-called On-site optimization for all site pages. When you have the pull of keywords, create the semantic core, meaning group them and assign to different pages which content matches the group of keywords you selected. Optimize for keywords you defined three main areas: page title, page H1 or H2 heading, content (text) of the page. Where to look for the keywords you may ask? Keyword Planner by Adwords is the first place to go. It is free. Highly recommend to look at your competitors, what keywords they are ranking for. And if you happen to have access to any paid tools, like Semrush, it will be easier to find out about keyword tactics of your competitors. This is the most important and cheapest thing you can start with in terms of SEO.
By the way, I looked at your social media accounts - there is some nice content there from your customers. Please keep in mind, that people today are spoiled by high-quality photos, so try to be up to level, and also, to be noticed on Facebook essentially and drive more fans, 2-3 posts per day are required. But make sure it is worth the efforts. Sometimes it is possibel in a large teams to hire someone who runs brand pages on social.
If you have any questions, please drop me a line at firstname.lastname@example.org
How are you? Thanks for waiting. Here is my reply:
Default settings issue: please change favicon as it still shows Shopify’s logo :). http://my.jetscreenshot.com/1321/20150814-hgl2-34kb. The same goes for Social buttons. They are on the site, but they are leading to nowhere, which results in poor user experience.
The greeting text on one of the sliders is difficult to read. One more thing, this piece of text will not be crawled well by Google spider, which means that you are not making the most of this piece of content.
Moving on with the SEO question, I can say that you encounter the common problem with store optimization for keywords. You or webmaster should research for keywords which spawn all the products you sell (look at your competitors, at Google search suggestions and of course, use Keyword Planner, find as many words as possible then filter them out and group by meaning they convey. After that optimize each page for the group of keywords which suit it the best.
During the keyword optimization process, pay special attention to optimization of product pages and category pages. For example, for the category “Clocks” you should add much more keywords into the page title. You can staff up to 70 symbols into the page title to make sure that they are scanned by Google and take part into ranking evaluation process. It is a very necessary thing for your site to add text around 300 words to all product and category pages as well as create heading and wrap them into H1 or H2. When you have keywords to be promoted for, make sure sure to include them into corresponding pages’ titles, text and H1 or H2 heading.
It seems you haven’t used Google Analytics tracking to analyze your site traffic. I recommend you to make the use of it. It is free. By the way, there you will be able to find some keywords by which people find you on Google.
You have duplicated page descriptions across your site. For example, this one: Personalised Welsh language gift for wedding birthday anniversary. Made inWales. It hurts your site rankings and SEO. All the dublicates in titles and descriptions you can find in Google Webmaster Panel.
So I would recommend you to start with optimization for keywords, adding content to all pages, avoiding duplicated text in any form. (Use Siteliner.com) and thinking about the ways to acquire links to your site. As to the most recent study done by MOZ links remain one of the key factors https://moz.com/blog/ranking-factors-expert-survey-2015.
Any questions - please feel free to contact me)