Firstly, let me tell you how great and trendy the idea of the site is) So I have reviewed your website and ready to provide some recommendations.
There is canonical tag for all of them which shows that main and original URL is http://www.newmen.co.uk/products/billy-jealousy-beard-envy-kit (and that is correct), but the trouble is that there are a lot of links which lead to the different duplicated URL, as it shown on the screenshot - http://my.jetscreenshot.com/1321/20151022-rzba-50kb. So to solve this problem I can recommend you to ask the programmer to make links only for one type of URL – the original one.
So here I used more than just “beards” keywords (beard products, beard care products, beard grooming products, beard styling products, beard store etc.). So what I recommend you is to improve your sematic core with all possible keywords, then group them and assign to the different pages.
Hope my tips were helpful)
Great niche store, first of all! Now what I have found:
Let me know if you have any questions left. Mail me at firstname.lastname@example.org
Just opened store and have absiolutely no idea on what Im doing. Just hoping you could have quick look and see if Im on the right track or can point out any glaringly obvious erros. Havent finsihed product despcriptions yet - I think the first 10 products listed in the catalog have been done so if you could look at a few of them and let us know if Im on the right track. Just dont want to waste any more time if im doing it incorrectly. Just for the record - its a shop selling gay and lesbain clothing and there are a few suggestive pics
Hey, if you have a spare few mintures we would really appricate if you could have a look at our site and offer any pointers on SEO, product descriptions marketing etc.
We moved from EKM Powershop to Shopify in April so its still all new to us. We paid an expert to help us design the site but all the product descriptions and images are our work.
We still have quite a lot of products to upload some some of the categories say coming soon but hoping to be finished by the end of the year ready for next Spring but just want to check we are on the right path.
Since April 1st we have had 9915 unique vistors, 2.16% added to cart, 0.88% reached checkout and 0.79% purchased. We do have a google adwords express campaigne which costs us about £70 per month on average.
Our competitors, or who we aspire to be would be glitzysecrets.com or vintagestyler.com
Here is an example of 1 of our products and I have written the the meta tag / seo description below...
Product Name: Crystal Hair Pins - Amber
Bullet Point Description:
Gorgeous amber crystal rhinestone hair pins
Set of 10
Silver tone metal finish hair pins bejewelled with a single faceted amber crystal
Size - Each pin measures 6.5cm long with a crystal rhinestone measuring 0.7cm
A must have hair accessory to help create a beautiful wedding hairstyle and also great for prom hair and special occasions
Add a touch of sparkle to your look with these dazzling crystal hair pins
SEO page title: Crystal Hair Pins - Amber
SEO description: Buy these amber crystal rhinestone hair pins. A must have hair accessory to help create a beautiful wedding updo hairstyle with a touch of sparkle
Thanks in advance
Thank you for kind words, really) It is true that it requires some basic knowledge of seo things. I am currently writing the guide , but it goes very slowly. I would recommend you to look at this video we shared some time ago. You might find some explanation for terms you don't know. https://www.youtube.com/watch?v=D3Y_FAkfYi8 and
The main issue you should pay attention to is your semantic core and optimization for keywords. For example, if you look at you birthday cards page, you will not find any keywords. As a result, keyword you are ranking for at present, do not drive traffic to your store at all. http://my.jetscreenshot.com/1321/20151102-qu7r-60kb. There is a huge amount of keywords for such category - http://my.jetscreenshot.com/1321/20151028-zoar-153kb as you can see, there are over 9000 possible keywords, you can find such somewhat high-volume keywords as well as less competitive with 700-500 and below search volume per month, and optimize for them your product and category pages. You can add subcategories for different types of birthday cards (birthday cards for him, birthday cards for her), and optimize those pages for each group of keywords (write Titles, Descriptions, H1, texts).
As an example, check possible title, description, H1 for the page with Mother’s Day Greeting Cards.
Title: Mother’s Day greeting cards – PaperFreckles
Description: Buy greeting cards for Mother’s Day with PaperFreckles store. Phone 804.502.9595, Email: email@example.com.
H1: Mother’s Day Greeting Cards
Also, look at this screenshot http://my.jetscreenshot.com/1321/20151028-sugu-52kb. All these links are leading to your old shop address. You should change them all to the new one.
Let me know if you have any specific questions left.